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A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers.
- (1.3K)
- Paperback
In The Hidden Persuaders, first published in 1957, Packard explored advertisers' use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, to manipulate expectations and induce desire for products, particularly in the American postwar era. He identified eight "compelling needs ...
This book exposes how advertisers, marketers, and politicians use psychological techniques to influence and manipulate the public. It explores the depth approach to persuasion, the hidden needs and motives of consumers, and the ethical and moral implications of this practice.
Jan 24, 2012 · The hidden persuaders. by. Packard, Vance. Publication date. 1970. Publisher. New York Pocket Books. Collection. internetarchivebooks; inlibrary; printdisabled.
Jul 1, 2007 · A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of ...
- (334)
- Vance Oakley Packard
- $16.95
- Ig Publishing
Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard...
Feb 23, 2024 · The Hidden Persuaders. by. Vance Packard. Publication date. 1959-01-01. Publisher. David McKay. Collection. internetarchivebooks; inlibrary; printdisabled.
