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Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing. Find a partner. Help when you need it. We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform. Get support. Follow us. About Google Marketing Platform ...
Jun 27, 2018 · Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data.
The products in Google Marketing Platform work together so you can plan, buy, measure, and optimize digital media and customer experiences in one place. Products and supporting functions. On the advertising buy side, you have: Campaign Manager 360: run ad campaigns and measure their performance; Display & Video 360: manage display and video campaigns, bids, creatives, and audiences;
Google Marketing Platform also offers enterprise-level solutions for businesses who need a little more muscle in their marketing. See solutions. Grow your business with free analytics and insights for all of your needs. Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.
Make your data work for you. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. See all benefits. Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.
Tailor your measurement with Ads Data Hub. Use Ads Data Hub to join event-level campaign data from Google Marketing Platform and Google Ads with data from your own sources, such as a CRM system or marketing database, to run customized analysis that aligns to your specific business objectives while protecting user privacy. Learn More. bulb icon.
Try these next steps: Contact usTell us more and we’ll help you get there. Official Google Marketing Platform Help Center where you can find tips and tutorials on using Google Marketing Platform and other answers to frequently asked questions.
The North Face increased conversions 3X with Google Marketing Platform. The North Face used Google Tag Manager 360 and Analytics 360 to uncover a new customer insight and quickly renamed one of its products - driving a 3X increase in conversions.
Highlights from Google Marketing Platform. Display & Video 360 updates from Google NewFront. Maximize CTV Performance with Display & Video 360 and Disney. Empowering the Retail Media Ecosystem with Search Ads 360.
Dec 7, 2020 · Here are five ways Google Marketing Platform can help you respond to changing consumer behavior and improve the ROI of your campaigns. Prepare for the future of measurement with the new Google Analytics. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are critical.
