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Generation Z (often shortened to Gen Z), also known as Zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years.
Feb 22, 2024 · The age ranges and birth years for Gen Z and Gen Alpha—along with Millennials—are clearer (so we can all quit fighting about it now).
1 day ago · Generation Z is, in general, the most diverse generation of Americans to date in a variety of demographics. Nearly 50 percent of Gen Zers are racial and ethnic minorities, and 1 in 4 identifies as Hispanic .
Mar 20, 2023 · In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
Jan 19, 2024 · What Is Generation Z (Gen Z)? Generation Z is the name given to the generation of people born between 1997 and 2012. It's commonly referred to as "Gen Z," for short.
May 14, 2020 · Gen Z is more racially and ethnically diverse than previous generations. Generation Z represents the leading edge of the country’s changing racial and ethnic makeup. A bare majority (52%) are non-Hispanic white – significantly smaller than the share of Millennials who were non-Hispanic white in 2002 (61%).
Jan 17, 2019 · But for analytical purposes, we believe 1996 is a meaningful cutoff between Millennials and Gen Z for a number of reasons, including key political, economic and social factors that define the Millennial generation’s formative years.
Nov 12, 2018 · Generation Z characteristics center around the search for truth as the influence of the first generation of true digital natives is now radiating outward. For companies, this will bring both challenges and equally attractive opportunities.
Jan 3, 2022 · Generation Z – also known as Gen Z, iGen or postmillennial – are a highly collaborative cohort that cares deeply about others and have a pragmatic attitude about how to address a set of ...
Jun 21, 2021 · When we have the data to study groups of similarly aged people over time, we won’t always default to using the standard generational definitions and labels, like Gen Z, Millennials or Baby Boomers.
