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Alfred Nu Steele (April 24, 1901 – April 19, 1959) was an American soft drink businessman most known for being the president and later chairman of the board of Pepsi-Cola Company from 1950 until his sudden death in 1959.
Learn how Alfred N. Steele transformed Pepsi from a struggling competitor to Coca-Cola into a thriving soft drink company in the 1950s. Explore his biography, achievements, and challenges as a 20th century business leader.
In 1950 Alfred N. Steele (1901–59), a former vice president of the Coca-Cola Company and the husband of actress Joan Crawford, became chief executive officer. His emphasis on giant advertising campaigns and sales promotions increased Pepsi-Cola’s net earnings 11-fold during the 1950s and made it the chief…
Mar 5, 2017 · And, after Steele's death in 1959, Crawford used her business savvy to focus on her late-husband's company, according to a 1971 Movie World article, by Sara Murray.
- Andrea Towers
Entering the 1950s, Pepsi-Cola’s chief helmsman was Alfred Steele, a seasoned executive poached from the venerable Coca-Cola Company itself.
Feb 25, 2023 · Learn about the life and career of Alfred Nu Steele, the brilliant and ambitious leader of Pepsi-Cola who transformed the soft drink industry. Discover how he married the legendary actress Joan Crawford and left a lasting legacy behind.
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Feb 12, 2024 · Alfred Steele was sentenced to life in prison for the death of his wife, Kelly Steele, during a hearing Monday morning. He’s also not to have contact with family members, direct or indirect...