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The Medium is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam Books in 1967 and became a bestseller with a cult following .
- Marshall McLuhan
- 1967
The medium is the message. The phrase was coined by Marshall McLuhan. " The medium is the message " is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself ...
In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media.
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- Marshall McLuhan
Aug 17, 2023 · August 17, 2023. This is one of the most (if not the most) famous phrase coined by Marshall McLuhan in his book ‘Understanding Media: The Extensions of Man’ (1964). The phrase means that the form of the medium through which a message is conveyed is more important than the content of the message itself. In other words, the medium has a ...
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psy
- Marshall McLuhan, Quentin Fiore, Jerome Agel
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Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate.
