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Babycham (/ ˈ b eɪ b iː ʃ æ m /) is a light (6% ABV), sparkling perry invented by Francis Showering, a brewer in Shepton Mallet in Somerset, England. The name was owned by Accolade Wines until December 2021 when it was bought back into the Showering family business Brothers Drinks Limited. [1]
- Perry , Alcoholic Drink
Babycham is a sparkling drink made from perry, a type of pear cider. Learn about its history, flavour, merchandise and the Chinese water deer mascot.
Dec 23, 2013 · It's 60 years since the national launch of Babycham. The sparkling perry was one of the first alcoholic drinks marketed directly to women, and heralded a change in British drinking culture.
Apr 17, 2023 · Babycham was a light sparkling perry invented by a brewer in Somerset ’s Shepton Mallet named Francis Showering. At first, it was called “Baby Champ”, but it later became Babycham. Launched...
- Beril Naz Hassan
The story of Babycham dates back to 1953 when Herbert Showering introduced this sparkling sensation to the world. Today, Babycham is once again under the ownership of the Showering family, now represented by the four Showering brothers: Matthew, Jonathan, Francis, and Daniel.
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Launched in the UK in 1953, Babycham was the first alcoholic product to be advertised on British commercial television, with a campaign launched in 1957. It was also the first alcoholic drink aimed specifically at women. The deer image associated with Babycham quickly became an iconic brand image.