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1. rasnainternational.comRasna International - India’s most loved instant drink mix ...

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   Rasna is a 100% Made in India product and the largest concentrate manufacturer in the world. It offers various flavours of Rasna instant drink mix and recipes with fruits and nutrition to millions of customers in 53 countries.

2. en.wikipedia.org › wiki › Rasna_(drink)Rasna (drink) - Wikipedia

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   Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad, India. [2] It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums up, Gold Spot and Limca. [3]

   • Category: Drink Mix

   • Brand: Pioma Industries

3. www.flipkart.com › food-products › instant-drink-mixRasna Instant Drink Mix - Flipkart

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   Reviews for Popular Rasna Instant Drink Mix. Buy Products Online at Best Price in India. India's Leading E-commerce Company - Free Home Delivery - All Categories | Flipkart.com.

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5. rasnainternational.com › rasna-indiaRasna India - Rasna

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   Rasna 100% Orange Pulpy.

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6. www.bigbasket.com › pb › rasnaRasna Concentrates: Buy Rasna fruit drinks & juices Online ...

   www.bigbasket.com › pb › rasna

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   Rasna offering the extremely successful Soft Drink Concentrates, Instant Drink Powders and Ethnic range of products to the global markets. It is a unique blend of mixed fruit containing natural fruit juice and makes a delicious drink.

7. timesofindia.indiatimes.com › india › the-sweet-olWhy Rasna became India's favourite family drink | India News ...

   timesofindia.indiatimes.com › india › the-sweet-ol

   Nov 28, 2022 · Last week, Areez Pirojshaw Khambatta, founding chairman of popular drink Rasna, died in Ahmedabad due to a cardiac arrest. Here’s a look at how the drink, which launched as ‘Jaffe’ in 1976 ...

8. People also ask

   Is Rasna a soft drink?

   • Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad, India. It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums up, Gold Spot and Limca.

   Rasna (drink) - Wikipedia

   en.wikipedia.org/wiki/Rasna_(drink)

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   How big is Rasna in India?

   • As of 2009, Rasna had a 93% market share in the soft drink concentrate market in India and as of 2011, the company had a turnover of ₹3.5 billion (US$44 million). Additionally, its very popular among children , Rasna operates over 40 mock tail bars across India under brand 'Rasna Buzz'.

   Rasna (drink) - Wikipedia

   en.wikipedia.org/wiki/Rasna_(drink)

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   How does Rasna make money?

   • In India, Rasna earns most of its profits from the soft drink concentrate market though it makes fruit jams, fruit cordials, teas, pickles, chutneys, ready-to-eat curries, and snacks, majority of which are exported. In 2000, Rasna launched an aerated fruit drink, Oranjolt.

   Rasna (drink) - Wikipedia

   en.wikipedia.org/wiki/Rasna_(drink)

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   How did Rasna become popular in India?

   • Rasna based its offerings on one basic insight: Consumers love to make their own drinks; it became a family bonding occasion.” Rasna also tapped into every possible Indian flavour, from Alphonso Mango to Shikanji Nimbupani and Kala Khatta through the ’90s. In the early 2000s, India’s first powdered drink, Rasna International, was launched.

   Rasna: Juicing It Up - Forbes India

   www.forbesindia.com/article/family-business/rasna-juicing-it-up/52589/1

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9. www.forbesindia.com › rasna-juicing-it-up › 52589Rasna: Juicing It Up - Forbes India

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   Feb 19, 2019 · Every year, Rasna spends about 15-18 percent of its revenue on marketing or on relaunching some flavours/products and comes up with a new campaign. The famous ‘I love you Rasna’ campaign is...