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Rasna International is the largest manufacturer and exporter of beverages. We serve Rasna instant drink mix in 53 countries with uncompromised quality and offer value-for-money soft drinks with fruits and nutrition to millions.
Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad, India. [2] It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums up, Gold Spot and Limca. [3]
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Nov 28, 2022 · Last week, Areez Pirojshaw Khambatta, founding chairman of popular drink Rasna, died in Ahmedabad due to a cardiac arrest. Here’s a look at how the drink, which launched as ‘Jaffe’ in 1976 ...
Sep 15, 2016 · Rasna is one brand no 80s kid will forget. Back in the days of Doordarshan, advertisements were limited, and even the little that was broadcast was never targeted at kids.
Rasna offering the extremely successful Soft Drink Concentrates, Instant Drink Powders and Ethnic range of products to the global markets. It is a unique blend of mixed fruit containing natural fruit juice and makes a delicious drink.
Nov 22, 2022 · Equipped with a company handed over by his father Phiroja Khambatta, Areez Khambatta recognised the need of the rising middle class and gave them a new kind of soft drink in a glass.
Feb 19, 2019 · Every year, Rasna spends about 15-18 percent of its revenue on marketing or on relaunching some flavours/products and comes up with a new campaign. The famous ‘I love you Rasna’ campaign is...
Rasna is the India's Biggest group in Food & Beverage Industry with Market share of 93% in powder Concentrate Business. Rasna is not Only a Soft Drink Concentrate Group, but also Food Factory...
