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  1. en.wikipedia.org › wiki › David_Ogilvy_(businessman)David Ogilvy (businessman) - Wikipedia

    David Mackenzie Ogilvy CBE ( / ˈoʊɡəlviː /; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.

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    • David Ogilvy Biography - Facts, Childhood, Family Life & Achievements
    • David Ogilvy: o mago mais procurado da indústria de publicidade
    • David Ogilvy, o icônico publicitário e fundador do Ogilvy & Mather
    • David Ogilvy Biography - Facts, Childhood, Family Life & Achievements

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  3. copyblogger.com › lessons-from-david-ogilvy13 Timeless Lessons from the Father of Advertising - Copyblogger

    • On creativity and creative process. “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
    • On research and testing. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.
    • On why we write. “Do not … address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”
    • On standing out. “There isn’t any significant difference between the various brands of whiskey or cigarettes, or beer. They are all about the same. “And so are the cake mixes and the detergents, and the margarines. …

  4. www.britannica.com › biography › David-OgilvyDavid Ogilvy | Advertising Pioneer, Father of Branding ...

    Jun 19, 2024 · David Ogilvy (born June 23, 1911, West Horsley, Surrey, England—died July 21, 1999, near Bonnes, France) was a British advertising executive known for his emphasis on creative copy and campaign themes, and the founder of the agency of Ogilvy & Mather.

    • The Editors of Encyclopaedia Britannica

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  6. www.ogilvy.com › aboutAbout | Ogilvy

    Jun 27, 2024 · Ogilvy is a creative network that offers advertising, PR, consulting, health, and relationship design services to brands across 90 countries. Learn about its history, capabilities, culture, awards, and careers.

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  7. www.ogilvy.comOgilvy

    David Ogilvy founded our company to be the teaching hospital of advertising. We continue that legacy by providing unmatched insights into how brands can make an impact in today's fast-moving world. Subscribe to receive our latest thinking directly to your inbox.

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  9. www.ogilvy.com › ideas › ogilvy-75-quotations-davidOgilvy 75 — Quotations of David Ogilvy | Ogilvy

    Sep 21, 2023 · A collection of quotes from the founder of Ogilvy, a leading advertising agency, on various topics such as creativity, management, and marketing. The quotes are curated from his books and reports to celebrate the agency's 75th anniversary.

  10. www.london.edu › think › business-heroes-davidBusiness Heroes - David Ogilvy - The father of modern ...

    Mar 1, 2005 · Business Heroes - David Ogilvy - The father of modern advertising. Resources Confessions of an Advertising Man by David Oglivy, Atheneum, 1963 Blood, Brains & Beer by David Oglivy, Atheneum, 1978. Ogilvy on Advertising by ...