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Hubert Tison’s creation was meant to be temporary but actually remained in use for eight years, functioning more as a symbol for this new era in broadcast technology than as a corporate identity.
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- Tim Hortons. It would be foolish not to start with the most widely recognized Canadian logo. For a brand that’s nearly 60 years old, the logo has gone through minimal changes.
- Harvey’s. “Harvey’s makes a hamburger a beautiful thing.” The logo and the slogan go hand-in-hand. Like Tim Hortons, the Harvey’s logo has barely changed in 20 years.
- Canada Dry. Introduced in 1904, the Canada Dry logo includes a crown emblem and a map of Canada, features that have remained for over a hundred years. While the original logo was used for 70 years, the 1958 rendition was actually redesigned by Raymond Loewy, an French-American designer dubbed “the “father of industrial design”, responsible for early Coca-Cola packaging, the Shell logo and the Studebaker Avanti car.
- Air Canada. From the logo’s early Trans-Canada Airlines days to the most recent iteration, the maple leaf has remained a centrepiece for the Air Canada brand.
Hubert Tison, né le 16 mai 1937 à Montréal, est un réalisateur de génériques québécois. Il est un pionnier de l'animation graphique (motion design) au Canada.
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Hubert Tison is known for The Mighty River (1993), Elbowing (1979) and The Creation of Birds (1972).
Hubert Tison's creation was meant to be temporary, but it actually remained in use for eight years, defining this new era in technology more than our corporate identity. Burton Kramer's logo was developed in 1974, a year after Montreal's Maison de Radio-Canada officially opened its doors.
