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  1. John Filip Tysander (born 25 January 1985) is a Swedish businessman and entrepreneur who founded the watch brand Daniel Wellington in 2011. Biography. After graduating from high school, Tysander ran an online retail business with a necktie and plastic watch web shop. He studied business at Uppsala University.

  2. On this trip, our founder, Filip Tysander, met an intriguing British gentleman with impeccable yet understated style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps.

  3. Daniel Wellington ( DW) is a Swedish brand founded in 2011 by Filip Tysander. Since its inception, Daniel Wellington has sold over 6 million watches; the company has gained this success through its digital strategy on social networks like Instagram.

    • Tell us about Fillip Tysander. Where were you born and raised? I was born in Sweden in 1985 and raised just north of Stockholm in a city called Uppsala.
    • How did you get involved in the business world and in retailing? I have been involved in the fashion industry for about nine years, and I started my first business in 2007 together with my brother Kristian.
    • Your brand is based in Sweden and yet named after an Englishman. Why? While travelling in Australia back in 2006, I met an intriguing gentleman from the British Isles, Mr Daniel Wellington.
    • What prompted your interest in watches? To be honest, I had no great interest in watches before Daniel Wellington. I had a small watch company before DW, which was inspired by the plastic trend a few years back.
  4. Apr 3, 2021 · It all started when avid traveller Filip Tysander took a break from marketing to go backpacking in Australia. Somewhere along the way, he met an intriguing gentleman from the British Isles who exuded an innate sense of impeccable, unfettered style.

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  5. Apr 8, 2020 · In 2011, Filip Tysander took $24,000 of his own money and decided to start a watch brand. He is now 31-years-old and is making $180 million per year selling watches, all of which is completely self-made money. His profit margin hovers around an impressive 50-percent.

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  7. Jun 20, 2016 · Filip Tysander is the 31-year-old Swedish founder of Daniel Wellington, one of today’s most popular international watch brands. Tysander was fresh out of high school in 2006 when he...