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Fendi ( Italian pronunciation: [ˈfɛndi]) is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925 by Edoardo Fendi and Adele Casagrande, [5] Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of ...
It all began in a small boutique in the heart of Rome, founded in 1925 by Adele and Edoardo Fendi. Soon, with the opening of a specialised bag and fur workshop, a series of successful collections and special collaborations, the Maison is projected into the international fashion scene.
- How and Where Fendi Began
- The Introduction of Karl Lagerfeld
- The Evolution of The Brand
- The Fendi Baguette
- The LVMH Takeover
- The Introduction of Kim Jones
- The Future of Fendi
According to Fendi's official site, Adele and Edoardo Fendi created the fashion house in Rome in 1925. From its inception, Fendi has been known for its luxury and opulence. The brand began by making leather goods, which they're still famous for today. A family business from the beginning, with Adele and Edoardo's five daughters heavily involved wit...
In 1965, Fendi welcomed Lagerfeld to the brand. It was during Lagerfeld's tenure as creative director that the signature double "F" motif was created — which actually stands for Fun Furs, per LVMH's brand book— and that idea came from Lagerfeld himself. While these days, many fashion houses, as well as InStyle, do not support the sale of fur, it wa...
Adele died in 1978, and with that came a shake-up for the brand. Each of her five daughters took over a piece of the fashion house, with Lagerfeld still at the creative helm. The brand continued to evolve and stay at the forefront of luxury fashion, constantly innovating yet staying true to its Italian roots. The 1980s was game-changing for Fendi —...
Perhaps the most well-known of all of Fendi's creations is the Fendi Baguette. The bag, created in the 1990s by Silvia Venturini Fendi, started a revolution in handbags for the fashion house. Celebrities, including Madonna, Naomi Campbell, and others, instantly snatched the bags up. The simple, chic bag came in various options and inspired more ico...
In October 1999, LVMH Moet-Hennesy and Prada struck a joint deal to acquire 51 percent of Fendi, reportedThe New York Times, putting LVMH's chairman Bernard Arnault and Prada chairman Patrizio Bertelli in charge. However, despite the sale, management of the Fendi brand remained with the third-generation Fendi sisters, who own the other 49 percent. ...
Fendi continued its rise through the years, always keeping the Fendi family in control and staying authentically Italian. The Fendi women each had a piece of control of the brand, with all of them keeping the brand's roots tied to the family and to Italy. Silvia Venturini Fendi, Adele and Edoardo's granddaughter, was the one to eventually take over...
Like many other fashion houses, Fendi has had goals to be even more sustainable, using recycled materials and aiming to create less waste. However, unlike Prada, which has vowed to go fur-free, Fendi does not plan to stop using it as a material. In an interview with WWD, the head of image, communications, and environment at LVMH Moët Hennessy Louis...
- Hedy Phillips
Fendi Selleria Since 1925. In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags. In fact, the word Selleria comes from the Italian for saddle.
Fendi. Discover our 75 Maisons. Founded by Adele and Edoardo Fendi in Rome in 1925, over the years Fendi has emerged as a Maison renowned for its craftsmanship and innovation deeply linked to its Roman roots. Today, a near century later, Fendi is synonymous with tradition, experimentation and daring creativity – LVMH.
Fendi. Founded by Adele Casagrande in 1918. Adele Casagrande was born in 1897, when she opened a leather and fur shop in Via del Plebiscito in central Rome, Fendi was created. When Casagrande married Edoardo Fendi in 1925, this led to the company’s name later being changed. Having five daughters together, their business was a success, so a ...
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May 21, 2024 · Angelo Pennetta. Almost 100 years after the Fendi maison was founded in 1925, by Adele Casagrande and her husband Edoardo Fendi, comes its first fragrance collection. There are seven fragrances in the line, all which recount the personalities that make up, or have made up, this famous fashion family. “Each fragrance reflects a unique ...
