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Mr. Loh Jwee Poh. Founder and CEO of Mr. Bean. I love cooking from very young age, and my ambition as a child was to be a celebrity chef. When I was young, my first job was in a fast food restaurant, then in a hotel, and later I moved to a supermarket for many years.
- Origins of Mr Bean: A Hawker Stall in Chinatown
- Giving The Traditional Soya A Fusion Twist
- Wants to Build A “Soya Bean Kingdom” with Unisoy
- Tips on Breaking Into The China Market
Back then, soya milk and beancurd can only be bought in the market, and are usually considered as a breakfast menu. Both of them wanted to make it more accessible to the masses, so they started up Mr Bean. The duo invested in a machine that could make soya drinks directly from beans, which greatly improved the business’ efficiency and sales. Their ...
When they first started out, Mr Bean only had two items on its menu: fresh soya milk, and soya beancurd. Jwee Poh felt it was imperative for him to expand the menu, so he came up with different variations of soya-based products such as soya ice cream and flavoured soya milk. Mr Bean regularly launches new flavours to cater to consumers’ changing ta...
Jwee Poh is also the the managing director of Unifood International – the parent company of Unisoy – which is the first instant soya bean milk drink in Singapore. “My wish is to build a soya bean kingdom,” he told Enterprise Singapore. Unisoy was established in 1994, starting out as a whole trading company that specialises in the supply of 7th Mont...
Unisoy’s products are consistently ranked among the top three in consumer sales for powdered soya bean milk in China. This is no mean feat, considering how huge the market in China is. Elaborating on the China market, Jwee Poh said that the traditional way to enter its retail market is “too expensive” because listing fees in China are extremely hig...
- Zafirah Salim
Loh Jwee Poh, the founder and CEO of Mr Bean speaks about how the brand has grown from a single stall in People’s Park Hawker Centre to 69 outlets across the island, and more overseas....
- 7 min
- 27.9K
- Mothership
Oct 2, 2021 · Rage against the bubble tea machine: How Mr Bean doubled its outlets in 8 years amid boba craze. Lessons on Leadership: Mr Bean founder Loh Jwee Poh tells us how he's bean there, done that....
Nov 1, 2021 · Co-founder Loh Jwee Poh shared the slogan: have the front door wide open, keep the back door tightly closed.
Mr Bean was founded in 1995 by Kang Puay Seng, who is now the managing director of Super Bean International, and Loh Jwee Poh, executive director of Super Bean and Kang's schoolmate. The first Mr Bean stall was located at People's Park Hawker Centre.
People also ask
Why did Puay Seng sell his shares to Jwee Poh?
Does Loh Jwee Poh believe in market segmentation?
Are Kang & Loh still together?
What makes Loh a good company?
Mr Bean, a Singapore-based soya milk chain with outlets across Asia, started small. Beginning as a stall in Singapore’s Chinatown in 1995, it was manned by former Chinese High schoolmates Kang Puay Seng and Loh Jwee Poh. Loh, now Chief Executive Officer, sensed a unique business opportunity.
