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  1. True Religion Brand Jeans is an American clothing company established in 2002 by Jeff Lubell and Kym Gold and is based in Vernon, California.

  2. Aug 6, 2020 · After seven years of retirement, the former True Religion founder returns to fashion with a line of premium denim and clothing inspired by freedom and eclecticism. The collection, made in Los Angeles, features high-end fabrics, silhouettes and details, and will be available online and in select boutiques.

  3. May 16, 2011 · Jeffrey Lubell is a manufacturing rock star. He will not take no for an answer, getting as creative as slipping jeans to sales reps to get his brand in the public eye. It took some serious guts to get to where he is today, taking boutique denim company True Religion into a global lifestyle brand.

  4. Jul 8, 2021 · The True Religion founder launches a made-in-L.A. brand with "hillbilly couture" style, inspired by Nudie Cohen and Alessandro Michele. Lenny Kravitz is a fan of the leather overalls, silk cowboy shirts and sequined pants.

  5. Jul 8, 2021 · In the span of a little over a decade in the early 2000s, Jeffrey Lubell made a mint in premium denim, starting True Religion out of a 200-square-foot shop in Manhattan Beach and selling it for...

  6. Oct 20, 2020 · The former founder and creative director of True Religion, Jeffrey Lubell is back. Seven years after his brand True Religion was closed, the designer and entrepreneur and his wife, muse and co-designer Carrie Lubell, are ready for a new start.

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  8. Coût De La Liberté (“the cost of freedom”) is a men’s and women’s luxury fashion brand based in Los Angeles. Designed by Jeffrey Lubell, founder of True Religion, and Carrie Stroup, the brand emerged in 2020, unveiling a curated assembly of singular pieces tailored for those who embrace the daring and enigmatic in fashion.