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Evelyn is an inspiring leader with intelligence, creativity and business acumen. She drives problem solving and results while creating a highly functioning team environment.
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Feb 6, 2023 · Philadelphia, PA — Just Play appointed branding and strategy expert Evelyn Mazzocco, former General Manager of Barbie at Mattel and General Manager of Girls Products at Moose Toys, to lead its new division devoted to building the company’s portfolio of proprietary brands.
Jul 13, 2023 · Evelyn Mazzocco, head of the Barbie brand, undertook a poll of ‘Barbie haters’ shortly after she took over in 2014. She wanted to see why it was that the world’s most loved and hated doll ...
Feb 7, 2023 · Toy industry veteran Evelyn Mazzocco has been named General Manager – New Brands at Just Play. In her new role, Mazzocco leads a Los Angeles-based team that is focusing on the company’s product development, branding, packaging, and engineering with an eye on developing original, owned intellectual property (IP).
Feb 7, 2023 · Just Play has appointed branding and strategy expert, Evelyn Mazzocco, former general manager, Barbie at Mattel, and general manager, girls products, Moose Toys, to lead its new division devoted to building the company’s portfolio of proprietary brands.
“The millennial mom is a small part of our consumer base,” concedes Evelyn Mazzocco, head of the Barbie brand, “but we recognize she’s the future.”
We're excited to share that industry superstar Evelyn Mazzocco has joined the Just Play family. Welcome to the team, Evelyn! We're so happy to have you!
