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  1. www.thedrum.com › news › 2022/01/19TikTok global marketing boss Nick Tran departs abruptly

    Jan 19, 2022 · TikTok’s marketing team has undergone a changing of the guard with the unceremonious ousting of global department head Nick Tran, according to reports.

    • John Glenday

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    • TikTok’s Global Head of Marketing Nick Tran on Moving at the Speed of ...
    • What Nick Tran's TikTok departure signals for its marketing | Ad Age
    • TikTok Taps Hulu’s Nick Tran to Lead North America Marketing – Adweek

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  3. nypost.com › 2022/01/19 › tiktoks-marketing-chiefTikTok’s marketing chief ousted after ‘going rogue’ with ...

    Jan 19, 2022 · Nick Tran, a former Hulu executive who had been at TikTok for less than two years, got bounced after “going rogue” with multiple stunts that had sought to rope the wildly popular...

    • Lydia Moynihan

  4. www.adweek.com › inside-the-brand › nick-tran-headTikTok’s Global Head of Marketing Nick Tran on ... - Adweek

    Jan 10, 2021 · For the first episode of 2021, I couldn’t be more excited to welcome the master of “marketing at the speed of culture,” Nick Tran, Head of Global Marketing for TikTok.

  5. www.theinformation.com › articles › tiktoks-globalTikTok’s Global Marketing Chief Abruptly Departs — The ...

    Jan 18, 2022 · TikTok’s leaders have pushed out Nick Tran, the company’s head of global marketing, two people familiar with the situation told The Information. Since joining in 2020, Tran has spearheaded TikTok’s efforts to build hype by helping top video creators launch non-fungible tokens, promoting new ways ...

  6. www.spiceworks.com › marketing › marketing-strategyTikTok Global Head of Marketing Ousted Due To ... - Spiceworks

    Jan 24, 2022 · TikTok has removed its global marketing lead, Nick Tran, citing that he ran too many “side show” marketing campaigns that were irrelevant to the brand. The company said that Tran “went rogue” trying to pull the popular video-sharing app into business lines, including restaurants and NFTs, through his bizarre campaigns.

  7. www.campaignasia.com › article › tiktok-and-nickTikTok and Nick Tran: What happens when brand stunts miss the ...

    That’s the problem Nick Tran reportedly ran into at TikTok. Tran was ousted from his role as global head of marketing from the video-sharing app after “blindsiding top management” with “bizarre” campaigns, The New York Post reported this month.

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  9. adage.com › article › digital-marketing-ad-tech-newsWhat Nick Tran's TikTok departure signals for its marketing ...

    Jan 21, 2022 · Nick Tran, former global head of marketing at TikTok, was let go after failing to deliver on NFTs, micro-kitchens and other "stunt" campaigns. TikTok wants to refocus on its influencers and their viral content, according to sources.