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Jul 26, 2017 · On the Television front, Mahendra Soni has turned Music India, Sangeet Bangla and Sangeet Bhojpuri into leading Channels within their respective segments, with his understanding of the audience. Under his aegis, SVF has produced over 10000 hours of TV content – 8000 Episodes – with shows like ‘Potol Kumar Gaanwala’, ‘Bhutu ...
31K Followers, 486 Following, 11 Posts - Mahendra Soni (@iammony) on Instagram: "CoFounder | @svfsocial | @hoichoi.tv | @sangeetbanglaofficial | @svfmusic । @svf_cinemas | @svfbrands | @svfekush".
- Factors Driving Hoichoi and Vernacular Ott
- Scaling Through Distribution and Bangladesh
- Creating A Frictionless User Experience
In the last two years, OTT has been the fastest-growing segment in India’s media and entertainment (M&E) sector. Hoichoi, along with 40-odd other OTT platforms that operate in India today, has gained immeasurably from the pandemic-induced habit transformationin viewers. However, the winds of change had started blowing even before that. As India’s s...
Hoichoi has struck distribution deals with the likes of JioFiber, JioPostPaid Plus, Vodafone Play (now Vi Movies and TV), and Airtel Xtream. Hoichoi has also partnered with smart TV brands Xiaomi, Samsung, and LG besides being available onAndroid, iOS, FireTV, AndroidTV, AppleTV, and Roku. Until 2018, users could also buy Hoichoi top-up cards at ki...
In its first two years, Hoichoi suffered small-town India’s low-RAM devices, which made streams lag and created friction in the user experience, especially on older Android devices. Content personalisationremained a challenge too. In April 2020, it rolled out a progressive web app (PWA), and is also redesigning its Android and iOS app interfaces to...
- #259, 6th Cross Rd, 2nd Main Indiranagar, 1st Stage Bengaluru, Karnataka 560038
The story of how Shree Venkatesh Films, set up by cousins Shrikant Mohta and Mahendra Soni, emerged as one of the powerhouse producers in Kolkata.
Mahendra Soni, Calcutta, India. 14,631 likes · 42 talking about this. Follow and find out!
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Mahendra Soni is an Indian film producer, distributor and the co-founder of Shree Venkatesh Films - one of the largest media and entertainment houses of eastern India.
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Apr 12, 2018 · Soni, who, like his partner Shrikant Mohta, has phenomenal relationships with all factions of the industry, also drives satellite and music syndication deals along with film acquisitions. He plays a key role in significant business associations for SVF across all divisions.
