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  1. Charles Myers Lippincott Jr. (October 28, 1939 – May 19, 2020) was an author and marketer, best known for promoting and licensing the first part of the Star Wars trilogy. Lippincott joined Lucasfilm in 1975 as Vice President of Advertising, Publicity, Promotion & Merchandising.

  2. May 20, 2020 · Charles Lippincott, the veteran film publicist who masterminded the campaign for George Lucas' first 'Star Wars' movie, died Tuesday night after being hospitalized last week following a...

  3. Jun 3, 2020 · The “Star Wars” publicist Charles Lippincott with an actor dressed as Darth Vader as he put his footprint in the cement outside Grauman’s Chinese Theater in Hollywood in 1977.

  4. May 21, 2020 · Veteran film publicist Charles Lippincott, best known for handling the marketing campaign for George Lucas ‘ “ Star Wars: A New Hope ,” died Tuesday after being hospitalized in Vermont last week...

  5. May 22, 2020 · The name Charles Lippincott isn't as famous as George Lucas, but without the late marketing guru's legendary efforts to build excitement and underground momentum among audiences months before it opened, the success of "Star Wars" might have looked much different.

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  6. May 20, 2020 · Charles Lippincott’s contribution to the Star Wars marketing empire came from three crucial partnerships he helped foster in the run up to and subsequent buzz surrounding the first...

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  8. May 22, 2020 · Charles Lippincott, legendary 'founding pillar' of 'Star Wars' phenomenon, dies at 80. The marketing and merchandising guru blazed a blockbuster trail. By Clayton Sandell.