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Robert J. Dolan is the Baker Foundation Professor at Harvard Business School. He received his Ph.D. from the University of Rochester and began his academic career in 1976 as a faculty member at the Graduate School of Business of the University of Chicago.
- StepSmart Fitness
Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh....
- Performance Curves
Dolan, Robert J., and Benson P. Shapiro. "Performance...
- Case
Dolan, Robert J. "The Walt Disney Company Streaming...
- Angie's List
Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings...
- Overview
Professor Dolan's research interests including product...
- Teaching
Robert J. Dolan is the Baker Foundation Professor at Harvard...
- An Internet Strategy Task Force
Dolan, Robert J. "An Internet Strategy Task Force." Harvard...
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Dolan, Robert J. "Basic Quantitative Analysis for...
- StepSmart Fitness
- Assess what value your customers place on a product or service. Surveys show that for most companies, the dominant factor in pricing is product cost.
- Look for variation in the way customers value the product. By customizing prices, a company can earn much greater profits than it could expect with a single product/single price policy, yet many managers fail to recognize the benefits of customizing products and prices for different customer segments.
- Assess customers’ price sensitivity. Price elasticity, a key concept in economics, is defined as the percent change in quantity sold given a 1% change in price.
- Identify an optimal pricing structure. Determining whether the company should price the individual components of a product or service, or some “bundle,” is critical.
HBS Case Collection. Note on Marketing Strategy. By: Robert J. Dolan. Format: Print. | Pages: 17. Abstract. Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making. Keywords. Marketing Strategy. Citation. Dolan, Robert J. "Note on Marketing Strategy."
Robert Emmett Dolan (August 3, 1908 - September 26, 1972) was a Broadway conductor, composer, and arranger beginning in the 1920s. He moved on to radio in the 1930s and then went to Hollywood in the early 1940s as a musical director for Paramount.
Robert Dolan is a professor of marketing and the dean of the Ross School of Business at the University of Michigan. He has published widely on product policy and pricing, and has consulted and testified on these topics for various companies and courts.
Robert Dolan is an American actor and producer who has appeared in TV shows such as Justified, NYPD Blue, and Law & Order. He was born in 1961 in Maryland and is also a clearance supervisor for various TV series and movies.
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Robert Dolan is a professor of marketing and the dean of the Ross School of Business at the University of Michigan. He shares his leadership philosophy, challenges, and advice in this video interview.
- 9 min
