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A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers.
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- Paperback
In The Hidden Persuaders, first published in 1957, Packard explored advertisers' use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, to manipulate expectations and induce desire for products, particularly in the American postwar era. He identified eight "compelling needs ...
Jan 24, 2012 · The hidden persuaders. by. Packard, Vance. Publication date. 1970. Publisher. New York Pocket Books. Collection. internetarchivebooks; inlibrary; printdisabled.
Professional persuaders have seized upon it in their groping for more effective ways to sell us their wares—whether products, ideas, attitudes, candidates, goals, or states of mind.
Jul 1, 2007 · A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of ...
- (334)
- Vance Oakley Packard
- $16.95
- Ig Publishing
Feb 23, 2024 · The Hidden Persuaders. by. Vance Packard. Publication date. 1959-01-01. Publisher. David McKay. Collection. internetarchivebooks; inlibrary; printdisabled.
Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard...
