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In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner's mansion outside London when Holmes mixed raspberry and black to form a new color. Then, they decided to form a cosmetics company, which they named Urban Decay. [7]
Nov 21, 2016 · Urban Decay was founded in Newport Beach, California, in 1996 by Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward. Ms. Zomnir is the company’s co-CEO, along with Tim Warner. After multiple ownerships (including LVMH Group ), L’Oreal purchased Urban Decay in 2013 for an estimated $350 million.
Feb 28, 2018 · While working in advertising after college, Zomnir met Sandy Lerner, cofounder of Cisco Systems, and “the queen of all female entrepreneurs,” according to Zomnir. The two women teamed up to...
Founders David Soward, Pat Holmes, Sandy Lerner, Wende Zomnir. Operating Status Active. Company Type For Profit. Phone Number 800.784.8722. Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it.
- Newport Beach, California
Wende Zomnir and Sandy Lerner unleased Urban Decay on the old-school cosmetics industry, filling the void with makeup in an insane range of colors, along with shade names that fueled a beauty revolution.
Feb 7, 2018 · In late 1995, Zomnir met businesswoman Sandy Lerner. A fellow makeup zealot, Lerner also bemoaned the dearth of bold shades, and the two set out to rectify the issue.
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Oct 20, 2016 · Her co-founders, Sandy Lerner and David Soward, teamed up with Zomnir to start Urban Decay in 1996, taking somewhat unconventional titles.
