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1. • • Captive product pricing is a strategy in which a company sets a low price for a core product but charges higher prices for necessary complementary products or accessories.
     dealhub.io/glossary/captive-product-pricing/

     What is Captive Product Pricing? | DealHub

2. People also ask

   What is an example of a captive product?

   • Many captive products are necessary to the function of the core product. For example, a company that makes printers also offers ink cartridges for that specific model printer.

   What Is Captive Product Pricing? | Small Business - Chron.com

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   How do you Price a captive product?

   • Captive Product Pricing. When pricing captive products, companies generally follow a product-mix pricing strategy that involves offering a lower price for the core product but placing a higher mark-up on captive products.

   What Is Captive Product Pricing? | Small Business - Chron.com

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   What is a captive pricing strategy?

   • Many companies sell products with a primary product that also has several accessories to enhance the main item, which industry experts call a captive pricing strategy. Understanding captive pricing can allow you to develop a profitable plan for making consistent sales.

   What Is Captive Product Pricing? Examples and Definition

   www.indeed.com/career-advice/career-development/captive-product-pricing

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   When is captive pricing most effective?

   • Captive pricing is most effective when a product naturally has complementary accessories. When people see the value in purchasing accessories, it's easier to market the product. With the example of printers and ink, both products are essential for the other to work. Items that require refills or upgrades are ideal for captive pricing.

   What Is Captive Product Pricing? Examples and Definition

   www.indeed.com/career-advice/career-development/captive-product-pricing

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3. fourweekmba.com › captive-pricingCaptive Pricing - FourWeekMBA

   fourweekmba.com › captive-pricing

   Jun 21, 2024 · Definition and Overview. Captive Pricing: Captive pricing is a pricing strategy used by businesses to sell a core product or service at a relatively low or competitive price, often at or near cost, with the intention of profiting from related or complementary products, services, or add-ons.

4. Videos

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     Captive product pricing - explained

     23 Jan 2012

     3.6K views

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     Understanding Captive Product Pricing

     26 Dec 2020

     771 views

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     Understanding Captive Pricing?

     8 Oct 2023

     62 views

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5. fastercapital.com › content › Captive-pricing--How-to-useCaptive pricing: How to use captive pricing to sell ...

   fastercapital.com › content › Captive-pricing--How-to-use

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   Jun 12, 2024 · Captive pricing is a strategy that involves selling a basic product or service at a low price, while charging a higher price for complementary products or services that are essential or enhance the value of the main product.

6. fastercapital.com › content › Captive-productCaptive product pricing: Locked In or Locked Out: Decoding ...

   fastercapital.com › content › Captive-product

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   Jun 21, 2024 · captive product pricing is a strategic approach that companies use to maximize profits on complementary goods. The essence of this strategy lies in the sale of a primary product at a relatively low margin, which necessitates the purchase of ancillary or secondary products at higher margins.

7. www.price2spy.com › blog › captive-pricingCaptive Pricing – Price2Spy® Blog

   www.price2spy.com › blog › captive-pricing

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   Jun 9, 2024 · What is captive product pricing? Captive product pricing or simply captive pricing happens when you have a core product that needs accessories (add-ons) in order to be properly used. Therefore, the final price must include the price of all relevant products.

8. fourweekmba.com › premium-pricing-strategyPremium Pricing Strategy - FourWeekMBA

   fourweekmba.com › premium-pricing-strategy

   Jun 22, 2024 · Table of Contents. Understanding premium pricing strategies. Premium pricing strategies are used to elevate the perception of a brand or product among consumers. To justify a price that exceeds those of competitor products, marketers aim to illustrate the quality of a product or the experience associated with using it.

9. fourweekmba.com › by-product-pricingBy-Product Pricing - FourWeekMBA

   fourweekmba.com › by-product-pricing

   Jun 23, 2024 · By-product pricing involves setting prices for secondary products generated during manufacturing processes. It aims to recover production costs and generate additional revenue through the sale of by-products. Use cases include manufacturing, agriculture, and energy production.