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Jun 12, 2024 · The stand-alone brand value of the IPL has increased by 6.3% to $3.4 billion (INR 28,000 crores), over the past year, Houlihan Lokey reckons. Title sponsorship, secured by the Tata Group for a ...
6 days ago · The value of the Indian Premier League (IPL), India's biggest cricketing tournament, went up 6.5 percent to $16.4 billion (around Rs 1,34,858 crore) in 2024, according to a report by American investment bank Houlihan Lokey.
Jun 12, 2024 · According to the report, the value of IPL as a business has surged to US$16.4 billion, up by 6.5% (INR 135,000 crores), reflecting the continued strength and global appeal of the league. The stand-alone brand value of the IPL has increased by 6.3% to US$3.4 billion (INR 28,000 crores), over the past year.
Jun 12, 2024 · Houlihan Lokey’s Corporate Valuation Advisory Services team has issued the 2024 IPL Brand Valuation Study, its comprehensive report into the business enterprise and brand values of the Indian Premier League (IPL).
6 days ago · The rise in the IPL's value is attributed to the title sponsorship by the diversified Tata Group for an additional five years (2024 to 2028) at approximately $300 million (Rs 2,500 crore), marking an increase of around 50 percent from the previous deal of Rs 335 crore per season.
6 days ago · The Indian Premier League’s (IPL) value shot up by 6.5 per cent to a whopping US$ 16.4 billion (roughly Rs 1,34,858 crore) after the 2024 season, according to a report published by American investment bank Houlihan Lokey.
Jun 12, 2024 · The value of IPL as a business grew by 6.5 per cent to $16.4 billion (₹1,35,000 crore in 2024, as per a report released by investment bank Houlihan Lokey, Inc. on Wednesday. The stand-alone...
