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Sep 13, 2024 · That’s right—exclusive Huemn merchandise is hidden inside limited-edition Lay’s packs as part of their recent fashion fusion, transforming your snack break into a high-stakes hunt for chic finds.
Sep 12, 2024 · The Lay’s x Huemn collection will be available for over a year on Huemn's platforms, and the marketing efforts intend to leverage digital conversations and influencer engagement. To ignite curiosity, Lay's put out teaser campaigns on social media which have been conceptualised by Leo Burnett.
Sep 11, 2024 · Apparel brand Huemn has partnered with snack brand Lay’s for a mystery collaborative project in India. Promising that the tie up will be a “game-changer,” Huemn is focusing on building social media hype ahead of the launch.
Sep 13, 2024 · The exclusive merchandise features sweatshirts, t-shirts and bodysuits adorned with Lay's prints. The merchandise will be sold at HUEMN stores and HUEMN.in, starting today.
Sep 13, 2024 · The collaboration between Lay’s® and HUEMN is as exciting as the launch itself. Imagine your next bag of Lay’s offering more than just a snack—what if you could discover a piece of HUEMN merchandise inside? Consumers have a chance to get lucky* and find a HUEMN merchandise adding joy to their snacking!
Sep 13, 2024 · Pranav Misra, co-founder, Huemn, shares with News18 what makes this collaboration special, what to expect in the 25 styles designed for the limited-edition collection and why Classic Salted flavour is a personal favourite. In 2022, to celebrate 10 years of Huemn, a capsule collection was created in association with Pepsi.
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Sep 13, 2024 · Lay's has partnered with HUEMN to launch a limited-edition merchandise collection. This collaboration combines Lay's colors with HUEMN's fashion design, offering a bold new take on style.
