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Dr. Kumar is currently listed in Who’s Who Worldwide, for his leadership and achievement in the field of Marketing, and Who’s Who Among Global Business Leaders for his thought-leadership and quality work.
Dr. V. Kumar (VK) is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. Prior to joining Brock, VK was the Salvatore Zizza Professor of Marketing, Tobin College of Business at St. John’s University, NY.
Kumar has published over 250 articles in leading academic journals including the Harvard Business Review, Journal of Marketing, Management Science, Marketing Science, Journal of Marketing Research, Operations Research, Journal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Business Research, Journal of ...
Aug 29, 2017 · Marketing Accountability for Marketing and Non-Marketing Outcomes (Review of Marketing Research Book 18) V. Kumar, David W. Stewart. Published: Sep 27, 2021.
Dr. V. Kumar (VK) is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. Prior to joining Brock, VK was the Salvatore Zizza Professor of Marketing, Tobin College of Business at St. John’s University, NY.
Dr. V. Kumar (VK) is the Goodman Academic-Industry Partnership Professor of Marketing, Goodman School of Business, Brock University, St. Catharines, ON, Canada. He holds/has held several Fellowships including the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; Distinguished Fellow (MICA, India); HUL Visiting ...
Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition. V. Kumar Werner Reinartz. Published: 2018. Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey.
Jul 30, 2021 · KUMAR’S LIFETIME CAREER CONTRIBUTIONS. Quick Facts about Dr. Kumar’s Lifetime Career Contributions. Selected as a “Marketing Legend” and is featured in the “Legends in Marketing” series, Jagdish Sheth (editor) as one of the 8 Legends along with Phil Kotler, Paul Green, Jerry Zaltman, Jagdish Sheth, and Jerry Wind.
AMA Parlin Award Ceremony Contact Us RESEARCH TALKS Dr V Kumar Professor of Marketing, and Goodman Academic-Industry Partnership Professor Goodman School of Business, Brock University
Prevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study using Functional Data Analysi. Kumar, V., Sood, A., Gupta, S., and Sood, N. 2021. Journal of International Marketing. Published.
