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  1. 2 days ago · Onitsuka Tiger (originally Onitsuka Co) was founded as a sportswear company by Kihachiro Onitsuka in Kobe, Japan, in 1949, the initial motivation being to promote youth health following World War II. However, it didn’t take long for Onitsuka to carve out a name for himself on a bigger block.

  2. Sep 24, 2024 · Right from the very start, our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. We still believe this. And we believe our purpose is more relevant today than ever before.

  3. Sep 13, 2024 · Founded by Kihachiro Onitsuka in Kobe, Japan back in 1949, Asics was originally known as Onitsuka Co., Ltd. Onitsuka’s goal was to design shoes that would motivate young people post-war Japan to embrace healthier lifestyles through sports.

  4. Sep 23, 2024 · ASICS, a global pioneer in sports innovation, is an acronym for Anima Sana In Corpore Sano, a Latin phrase that means “A sound mind in a sound body.” The company was founded in Kobe, Japan, in 1949 by Kihachiro Onitsuka, who aimed to make athletic shoes to nurture healthy lives in young people through sports.

  5. Sep 23, 2024 · Andrea Pompilio has just unveiled the Onitsuka Tiger Spring Summer 2025 Yellow collection. Here’s all you need to know. For Onitsuka Tiger, this year is filled with ample celebration and triumph. After all, 2024 marks the Japanese fashion house’s 75th anniversary since its founding by Kihachiro Onitsuka.

  6. Sep 6, 2024 · Before the brand became Asics as we know it today, there was Onitsuka Tiger. In 1949, Kihachiro Onitsuka founded the Onitsuka Co. four years after returning from the war. From there on, the brand slowly but surely started to drop new silhouettes for different performance purposes.

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  8. Sep 13, 2024 · Few sneakers carry the storied history, cultural resonance, and timeless appeal of the Onitsuka Tiger Mexico 66. Initially introduced in 1968 as a high-performance running shoe for the Mexican Summer Olympics, the Mexico 66 has transcended its original purpose to become an icon in both the sneaker world and fashion at large. From the streets […]