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Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok. [1] He founded the ABCD Camp, an elite showcase of high school basketball standouts, which ran from 1984 to 2007.
Apr 4, 2023 · Vaccaro, a sports executive who previously worked at Nike, Adidas and Reebok, was one of the men responsible for signing Michael Jordan to Nike and Kobe Bryant to Adidas. Now, the story of...
Apr 5, 2023 · Who is Sonny Vaccaro? Vaccaro is a sports marketing executive who worked with Nike, Adidas, and Reebok in their basketball divisions, helping the brands secure the services of signature...
Apr 7, 2023 · Basketball marketing legend Sonny Vaccaro tells VF the real-life story behind ‘Air,’ and about the message he just received from Michael Jordan’s mother, Deloris.
Apr 5, 2023 · Sonny Vaccaro is divisive. Some call him the marketing genius behind Michael Jordan ’s Nike shoe line, while others have disputed his involvement in that deal .
Shoe/Marketing legend Sonny Vaccaro joins Rich Eisen in-studio where he recounts how bringing Michael Jordan into the Nike fold changed sports marketing forever as portrayed in the new Ben...
Apr 5, 2023 · Sonny Vaccaro didn’t attend a Nike work meeting in 1984 to suggest to colleagues to pursue Michael Jordan. His primary job was to sign college basketball coaches, who would then...
