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Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.
The brainchild of Selena Gomez, Rare Beauty was created to challenge unrealistic standards of perfection. Designed to empower and encourage self-expression for everyone, each and every product is blendable, effortless to use and features buildable coverage.
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in both matte and dewy finishes. 1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More.
Rare Beauty’s Stay Vulnerable Melting Blush is a liquid-like cream blush that melts into a second skin for the most natural-looking flush. Shop today!
Shop Rare Beauty’s Soft Pinch Liquid Blush at Sephora. This weightless, long-lasting liquid blush blends and builds beautifully for a soft, healthy flush.
Shop Rare Beauty by Selena Gomez’s Soft Pinch Powder Blush at Sephora. This blush lights up all skin tones with airy, seamless, and silky color.
Shop Rare Beauty by Selena Gomez’s Mini Soft Pinch Liquid Blush at Sephora. This mini liquid blush blends and builds for a soft, healthy flush.
