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- To compete against established players such as Unilever, Shah focused on understanding local consumer needs, developing multiproduct brands at different price points, and leveraging the clothing distribution network of Bidco’s parent company to access markets where other soap brands dominated retail shelves.
www.hbs.edu/creating-emerging-markets/interviews/Pages/profile.aspx?profile=vshahVimal Shah - Creating Emerging Markets - Harvard Business School
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4 days ago · Bidco CEO Vimal Shah said Bidco has a turnover of over USD 600 million (KSh 77.4 billion). Photo: Bidco Africa. Source: UGC. These are the opening remarks of Bidco CEO Vimal Shah during an interview with TUKO.co.ke, in which he discussed how Bidco has maintained its stronghold in Kenya's fast-moving consumer goods (FMCG) sector.
Jan 13, 2015 · Shah is CEO of Bidco Group, the Kenyan-headquartered edible oils, fats and personal care products manufacturer with more than 40 brands. The group has operations in Kenya , Uganda and Tanzania and its products are distributed in 16 countries across the continent.
Nov 6, 2023 · Named after their father, BD Shah, who is now company chairman, Bidco is the result of a dream solution to a problem Vimal and his brother Tarun first identified as students in Nairobi. Shah is now chief executive of the business, which turned over $800m in 2022.
Jun 25, 2024 · Vimal Shah's leadership has been pivotal in transforming BIDCO into East Africa's FMCG giant. His strategic vision focused on innovation, quality, and sustainability has driven the company's growth. Under his guidance, BIDCO has adopted best practices in manufacturing and business operations, ensuring they remain competitive in a dynamic market.
Building Brands. Vimal Shah, Co-Founder and Chairman of Bidco Africa, discusses the group’s strategic approach to marketing soap products in Kenya, targeting the bottom of the pyramid market with multiple brands at different price points to compete with large multinationals such as Unilever.
Apr 20, 2014 · They aim to be market leader in household products such as detergents, soaps and cooking oils across Africa by 2030. “That’s something that’s stuck in my hard disk,” says Mr Shah, 53, of that...
Dec 8, 2017 · Vimal Shah, Bidco’s chairman and one of the richest people in Kenya is East Africa’s most established entrepreneur, Philanthropist and industrialist. His presence as the chairman and CEO of Bidco saw East Africa’s biggest conglomerate grow to reach higher notch gaining world recognition.
