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On June 24, 1976, Home Box Office Inc. reached an in-principle agreement to purchase Telemation Program Services, a supplier of programming from individual program distributors to pay-cable systems.
Home Box Office was founded by Time Inc. in 1972 to offer cable telev ision service. As a subsidiary of Time, HBO bought the rights to rece nt films and transmitted them to local systems via satellite and micr owave relays.
The oldest and longest continuously operating subscription television service in the United States, Home Box Office pioneered modern pay television when it launched as a microwave-transmitted regional service (initially debuting in northeastern Pennsylvania, before gradually broadening its coverage area to encompass much of the northern Mid ...
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HBO gave BBDO New York the project of creating a memorable campaign. After HBO briefed the ad agency on its specific needs and concerns, BBDO took over the creative aspects of the campaign. In a brainstorming session, Michael Patti, the vice chairman and executive creative director of BBDO, and Don Schneider, the agency's senior creative director, ...
HBO pronounced the "It's Not T.V. It's HBO" campaign an unequivocal success. In the company's estimation, the campaign achieved its primary goal of elevating the brand's image in the market. Extensive precampaign and postcam-paign surveys indicated that the commercials had made viewers more aware of the HBO brand. According to the December 8, 1997,...
Applebaum, Simon. "Hall of Fame. (The 2003 CTAM Hall of Fame Winner Goes to HBO for Its 'It's Not TV. It's HBO′ Campaign)." Multichannel News, July 21, 2003. Berger, Warren. "At 25, Excellence and Big Budgets for a Late Bloomer." New York Times, November 9, 1997. Bernstein, Paula. "Branding Bolsters Expectations. (HBO at 30)." Variety, November 4, ...
Home Box Office Inc. (HBO) is the largest pay-TV channel in the United States, with a subscriber base of about 33 million and earnings of approximately $400 million. As a subsidiary of Time Warner Entertainment Co., L.P., 63 percent of which is owned by Time Warner Inc., HBO's programming includes sports events, comedy offerings, Hollywood ...
Jan 25, 2019 · Home Box Office (HBO) is an American pay television network owned by WarnerMedia Studios & Networks (now Warner Bros. Discovery) and the flagship property of parent subsidiary Home Box Office, Inc. Programming featured on the network consists primarily of theatrically released motion pictures...
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Jul 21, 2023 · On the stormy night of Nov. 8, 1972, at 7:30 pm, almost 400 subscribers in Wilkes-Barre, PA, experienced the future of television. One of a new breed of “pay-cable” channels—called Home Box Office—started its first broadcast. “On their screens that evening, an earnest young man appeared.
