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      • Renowned for its quality of hand-picked fabrics, characteristic use of colours, elaborate embroideries and magnificently rich Indian aesthetic, Soch has pioneered the term ‘fashion’ in the Indian ethnic context.
      www.soch.com/in/about-us
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  2. www.soch.com › in › about-usAbout Us - Soch

    DISCOVER THE THREADS THAT MAKE SOCH. Renowned for its quality of hand-picked fabrics, characteristic use of colours, elaborate embroideries and magnificently rich Indian aesthetic, Soch has pioneered the term ‘fashion’ in the Indian ethnic context.

  3. Feb 10, 2020 · Soch is an ethnic fashion brand for the modern Indian woman. With the evolution of the woman, her needs, desires and tastes, the Soch product line is also constantly evolving.

  4. What makes Soch Kurtas different and unique from others? The whole essence of Soch is always about blending traditional attires with modern designing. Our Kurtas undergo high-quality research in fabrics such as cotton blends, blends of silk, and georgette, in which we assure that the two most important factors—comfort and style—are present.

    • 074068 00003
    • Going Digital
    • The Genesis
    • Challenges and The Competition
    • The Way Forward

    Vinay says that after the pandemic induced lockdowns, he listed Soch on Flipkart, Ajio, Tata Cliq, and more to not miss out on any online customer. Live commerce integration on its website is another pivot that Soch aims to implement in the next few months. From planning, buying, merchandising, supply chain management, operations to marketing and d...

    Although Soch began its journey in 2003, Vinay is a third-generation entrepreneur as his grandfather and father were in the textile business since 1951. As Vinay’s grandfather and father were already in the garments business, over the time they launched their in-house labels which he says were garnering good demand. Since the early 2000s, the journ...

    Challenges often turn into opportunities but one of the biggest struggles is keeping patience with the ups and downs that happen in the course of a business. COVID-19 is a perfect example of this, says Vinay. He adds that when competition grows, so do the opportunities for a brand to grow and create a niche. Falling in the likes of BIBA, Aurelia, G...

    Expansion is the way forward for Vinay as he says that he wants to saturate Soch’s southern India market before entering deep into North India. Soch also expects to deepen its digital presence with the implementation of live commerce on its website.

  5. LOOK & FEEL. The goal of the redesign was to craft a unique digital look and feel for Soch. The brand wordmark with it’s iconic black and red proved a limited palette this exercise.

    • What makes Soch unique?1
    • What makes Soch unique?2
    • What makes Soch unique?3
    • What makes Soch unique?4
  6. Jun 9, 2023 · Soch's unique hybrid business model, which involves harnessing the manufacturing and design capabilities of its extensive supplier base while maintaining complete control over its overarching aesthetic, has enabled the brand to stay ahead of the curve and deliver exceptional value to its customers.

  7. Through its innovative use of traditional crafts, Soch celebrates Indian woman with a contemporary lifestyle. Today, Soch has grown to retail through over 124 exclusive brand outlets across 45...