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Nov 24, 2023 · What makes a good marketer? 4 must-have skills, and a process tweak. As we said, great marketers are fearless in pushing the limit and trying new things. So, while a typical marketer's workflow consists of planning → launching → reporting → optimizing, the best marketers tweak things to achieve phenomenal results.
- Overview
- What makes a good marketer?
- Qualities of good marketers
- Tips for becoming a good marketer
Good marketing is important because it helps businesses to create long-lasting and profitable relationships with their customers. Good marketers know how to navigate the nuances of a changing field, manage different aspects of marketing and understand how those aspects interact. You can develop these characteristics and the many other skills that m...
Strategy
Good marketers are strategic with their time and resources, especially since there are so many different channels to use and forms of content to produce. They are also astute leaders, driving business growth while focusing on data and creativity, balancing multiple channels and working in a fast-paced environment. Good marketers create and use strategies to provide results, solve problems quickly and ask the right questions. If they work as team leaders, they're also skilled at delegating tasks and assigning projects based on the strengths and interests of their team members. Related: 10 Marketing Strategies To Attract and Retain Customers
Focused relationships
Good marketers know the importance of cross-departmental relationships. A growing trend is for products, sales and marketing teams to integrate, since partnerships with those teams help a marketer understand all aspect of the business. Acting as a collaborative partner with other departments not only assists in accomplishing marketing goals, but also helps inform strategies and meet goals of the product and sales departments. Good marketers also build relationships with their customers via marketing strategy and specific techniques like post-purchase survey or focus groups.
Data driven
Good marketers are data driven when measuring their campaigns. They constantly work to optimize and assess strategies, evaluate the return on investment of their program, understand data analytics and create revenue and forecasting models. They use these skills when measuring other departments' campaigns, too. The questions that they answer with data might include which product features to prioritize, which demographic to target next and what changes to make to the sales cycle.
Some additional qualities of good marketers include:
•Having a desire to keep learning new marketing strategies
•Knowing their customers and markets
•Showing time management skills
•Managing large workloads
•Creating memorable customer experiences
Leverage data effectively
Knowing how to use data is just as important as the data itself, so understanding how to effectively leverage data is a tremendous asset to good marketers. Here are some key ways to approach leveraging data: •Identify niches with traffic analytics: You can use analytical programs for insight into demographics to identify niches that you can reach with specific marketing messages or products. •Update customer journey paths: Build a blueprint for triggered marketing content strategies and right time/right place messages by applying past customer behavioral data to create more accurate customer journey maps. •Write compelling case studies: Case studies influence many customers' purchasing decisions, and using real-life data like website conversations and customer reviews can help you write compelling case studies. •Use data driven predictions to optimize production: A mix of predictive analytics and market data can create a management system that is more optimized and orders the perfect amount of product stock based on demand and forecasted sales.
Provide better content
When good marketers create effective content, it delivers results by increasing audience value, audience engagement, leads and sales. Some of the important components for creating good content are using a documented content marketing strategy, creating better content than the competitors, finding the best way to promote the content and giving the audience the content they want.
Understand social media marketing
Successful social media marketing stems from understanding how different social networks function, applying goals to different networks and knowing which networks to focus on. It also stems from using the right tactics to achieve those goals, understanding which networks your audience uses most and what content inspires your audience to engage. Good marketers gain experience and skills with multiple types of social media platforms. Related: Creating a Successful Social Media Marketing Strategy
- Curiosity. A good marketer doesn’t merely accept information as it’s given; a good marketer asks “Why?” Being inquisitive is key to find the root causes of anything you’re observing.
- Accountability. Modern marketers can’t simply declare that a marketing campaign was a success or a failure based on subjective criteria. They have solid, data-based reports to back it up.
- Courage. You have to be able to take calculated risks if you want to be a good marketer. Sometimes, there’ll be a new strategy or marketing campaign that you’ll want to try.
- Communication Skills. Good marketers have excellent verbal and written communication skills. Marketing is all about conveying a message to your target audience that they’ll pay attention to.
- Kelly Kranz
- Set marketing campaign goals. The wisest and greatest of marketers set goals. If you run a campaign without goals, who's to say it was successful? Having goals in place for your marketing efforts will help you define success.
- Study the competition. Don’t market in the dark. Find out who your competition is and look at what they’re doing. There’s no shame in it, marketers should want to know what their competition is up to and where their own efforts stack up in comparison.
- Address a target audience. This may seem obvious, but you’d be surprised how many companies don’t address their target audience properly. As a marketer, you need to identify who your target audience is, then find ways to market to them specifically.
- Create interesting content. I know you have heard it before. You need to create blog posts, ebooks, PDFs, memes, infographics, webinars, slide decks...
We talked with 6 top marketers to get their advice on how to be a good marketer. Learn the top marketing skills and qualities that you need to succeed. Overview
Aug 23, 2022 · Writing – and good, quality writing – is a core capability for every marketer.” — Tracey Gould, Marketing & Communications Director, IASA (Insurance Accounting & Systems Association) “From proper email correspondence to breaking down marketing jargon for small business owners, solid communication builds trust and is the foundation for growth.”
People also ask
What makes a good marketer?
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Jun 8, 2023 · Excellent marketers are experts in creating strategies to promote brands, products, services, and business initiatives. These professionals can evaluate a company's market, competition, and operations to develop a plan to increase brand awareness and demand.
