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- Dictionarytalking point
noun
- 1. a topic that invites discussion or argument: "post-war reconstruction was the major talking point"
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noun
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Pre-established message or formula used in some fields involving communication
A talking point is a pre-established message or formula used in the field of political communication, sales and commercial or advertising communication. The message is coordinated a priori to remain more or less invariable regardless of which stakeholder brings the message in the media. Such statements can either be free standing or created as retorts to the opposition's talking points and are fre... Wikipedia