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Amul is an Indian dairy brand owned by the cooperative society, Gujarat Cooperative Milk Marketing Federation (GCMMF), based in Anand, Gujarat. [3][4] GCMMF is controlled by 3.6 million milk producers. [5] Tribhuvandas Kishibhai Patel founded the organisation in 1946 and served as its chairman until his retirement in the 1970s.
The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.
It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL',which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World.
- Amul - Latest News
- Amul - Founders and Owner
- Amul - History and The White Revolution
- Amul - Business Model and Organization Structure
- Factors That Led to Amul's Success
- Amul - Marketing Strategies
- Amul - Revenue and Growth
- FAQs
May 9, 2021 - On the occasion of Mother's Day, Amul dedicatedanew doodle to all the mothers. It features Amul's mascot feeding milk to a child in a bottle. May 7, 2021 - The suspension of IPL 2021 attracted a series of memes across various platforms. Amul hopped on this trend and shared a topical on this regard that has gone viral all over the inte...
Verghese Kurien and Tribhuvandas Kishibhai Patel founded Amul. R S Sodhi is the CEOof Amul since June 30, 2010. Amul is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF). Today, it is jointly owned by 36 lakh milk producersin Gujarat, and the apex body of 13 District Milk Unions spread...
Here's a brief analysis of Amul's history and how Amul contributed to the White Revolution. Amul cooperative was registered on 19 December 1946 as a reaction to the exploitation of local milk producers by the dealers and the agents of the main dairy of that time, the Polsondairy. The price of milk was randomly determined. The government had given m...
Amul pursues a unique plan of action in which 'esteem for cash'items are given to its purchasers while securing the premiums (as a proprietor) of the milk-producing farmers who are its providers. As milk is a transient item, the rancher could endure a misfortune on the off-chance that it isn't sold before the part of the bargain. Amul's business mo...
The Amul Girl
In 1966, Amul hired Sylvester da Cunha, the managing director of an advertising agency, to design an ad campaign for Amul Butter. DaCunha designed the campaign as a series of hoardings with topical ads that related to day-to-day issues. It was popular and earned a Guinness World Recordfor the longest-running ad campaign in the world. In the 1980s, cartoon artist Kumar Morey and scriptwriter Bharat Dabholkar were roped in for sketching Amul's ads. But Dabholka rejected the trend of using celeb...
Amul's Innovation
Amul has constantly been innovating, be it launching new products, creative marketing campaigns, or challenging traditional societal trends to come up with better ones. As mentioned, Amul in the 1960s became the first brand in the world to make skimmed milk powder from buffalo milk. Also with its three-tiered cooperative structure, Amul transitioned from traditional operations to a more cost-efficient and effective structure. For its continuous innovation, Amul won the “CNN-IBN Innovating for...
Efficient Supply Chain of Amul
Amul follows a three-tier cooperative structure.It consists of a dairy cooperative society at the village level that is affiliated with milk unions at the district level which in turn get federated to a milk federation at the state level. Milk is collected at the village dairy society, obtained and processed at the district milk union, and marketed at the state milk federation. The greatness of this model lies in the fact that Amul was the first company to follow this model. It was reciprocat...
The first time I came across Amul was when the catchy tune of ‘Amul Doodh Peetha Hai India’ rang from the television. I was, maybe 6 years old. Thirteen years later, I still encounter some variation or the other and it evoked memories as always. Some brands are, for a long time successful, but few managed to touch our hearts. Let's take a look at t...
Amul's revenue stood at INR 38,550 crores (US$5.4 billion) in 2020. The Gujarat Cooperative Milk Marketing Federation Ltd., responsible for marketing Amul milk and dairy items, revealed a 13% expansion in its turnover to Rs 33,150 crores in the year finished March 31, 2020. The Amul gathering's turnover surpassed Rs 45,000 croreswhich are 13% highe...
What is Amul's Full form?
It stands for Anand Milk Union Limited. Amul is an Indian dairy cooperative society based in Anand (Gujarat). The word 'Amul' is derived from the Sanskrit word ‘Amulya’ which means priceless or precious.
What is White Revolution and who started it?
The white revolution was the initiative responsible for the growth of milk production in India and encouraged the production and use of Indian dairy products. Amul started India's White Revolution, which made India the world's biggest maker of milk and milk products. Dr. Verghese Kurien is known as the 'Father of the White Revolution' in India.
What was the effect of the White Revolution?
White Revolution made India the biggest manufacturer of milk and milk items. It additionally diminished the acts of fraud and malpractices by milk dealers and traders.
- R.S. Sodhi (30 Jun 2010-Present)
- Verghese Kurien, Tribhuvandas Kishibhai Patel
- December 14, 1946
- Anand, Gujarat
Feb 23, 2023 · Amul is a dairy cooperative based in the Anand district of Gujarat, India. The word amul is derived from the Sanskrit word amulya, meaning invaluable. The co-operative was initially referred to as Anand Milk Federation Union Limited and hence the name AMUL.
Jun 19, 2023 · It means the building up of great things takes time. The same is the case with Amul. The foundation of Amul involves a tragic history of milk farmers and the government’s assistance. And most importantly the contribution of Dr. Verghese Kurien. How did it occur and benefited us?
Oct 20, 2023 · Amul is a brand of dairy products that is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF). It has its roots in the rural cooperative movement in India and has grown to become...
