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Nov 16, 2023 · Grede and Mr. Torstensson were the original power couple of the group, two Swedish guys who met 20 years ago in London when they were working at an advertising agency.
- Jessica Iredale
Sep 5, 2018 · Frame — which started as a side project for founders Jens Grede and Erik Torstensson while working full time at the agency they started, Wednesday — is on track to hit $120 million sales in its sixth year. According to Grede, it wasn’t a calculated success. The brand stumbled upon its business strategy.
Feb 7, 2023 · Widely viewed as one of the best-connected people in fashion and among its most successful brand builders, he never envisioned himself as an apparel industry entrepreneur. But that changed when he...
Dec 5, 2019 · Grede is married to Emma Grede, who cofounded Good American, while Torstensson is in a long-term relationship with Natalie Massenet, who founded luxe e-tailer Net-a-Porter.
Aug 25, 2017 · In 2012 Grede and Torstensson wanted to try something new so they started a women’s denim line (menswear followed in 2014) — and they knew enough about the industry to think they could make it...
Jens Grede & Erik Torstensson. By Kenneth Richard. Ask around for the next creative fashion agency to watch and one name will be on everyone’s short list, Saturday Group, promptly followed by a resounding ‘I love those guys!’.
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Sep 17, 2021 · FRAME’s founders Erik Torstensson and Jens Grede have always had modernity and versatility in mind and since their 2012 beginnings, are committed to sustainable and fair manufacturing practices. Along with their ‘buy less, buy better’ attitude this next move comes as no surprise.
