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- We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design.
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We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design.
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Instagram Sans reflects the shape of the glyph and our...
- Instagram 브랜드 새단장
Instagram의 글로벌 크리에이터 커뮤니티에 대한 경외감을 담아 브랜드 아이덴티티의 주요 요소들이 새로운...
- Type
May 23, 2022 · Today, we’re bringing new energy and purpose to our colors, typeface, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community.
May 24, 2022 · Instagram has introduced a new visual identity for its brand and brand resources with a new logo, typefaces, colours and other elements. The visual refresh will also include a new approach to layout and design for the mobile app and web browser experience.
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Our colors are dynamic, shifting composition and balance in a 3D space. It brings our colors to life, allowing them to shift in composition and balance through the use of light. We have invigorated our brand gradient to embrace the refresh of our brand with light and vibrancy.
- Instagram Is Getting A Visual Refresh
- An Illuminating Gradient
- A Custom-Made Typeface
- Layout Changes
- Instagram Is Consolidating Its Brand Experience
Instagram has changed its brand identity, which translates to the app. The affected elements include the Instagram logo, typeface, and Instagram's marketing layouts. The changes are more of a refresh or update than an overhaul, so you might miss them at first glance. The update was officially announced in an Instagram blog poston May 23, 2022. It r...
Instagram's colorful gradient gets a boost with a more lively update. Previously static, the bright and energizing colors move in a rotating yet irregular motion behind the Instagram logo. As explained on Instagram's blog post: Meta tapped 3D digital artist and motion designer Rose Pilkington for this design. Pilkington likens the illuminating grad...
Instagram has created its own typeface called Instagram Sans, which you can use in your Instagram Reelsand Stories. This adds yet another way for creators to express themselves on the platform. According to Instagram head Adam Mosseri's tweet, it could also encourage them to produce original content, which the app favors on its algorithm. The typef...
Instagram will make its logo feature more prominently when you open the app. It will also put content at the forefront of its layouts in its marketing campaigns to mirror its platform. This will give Instagram's marketing layouts more of a lifestyle feel, as they will feature real people that reflect its community. It also makes creative expression...
Instagram's visual refresh brings its design elements and marketing efforts in line with its in-app experience. This makes Instagram's brand experience consistent across the board. Because Instagram made these changes with its community in mind, it also shows that the platform values the people who use it. So, you could say this move is a step in t...
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May 23, 2022 · Get the story behind Instagram’s refreshed brand identity from our brand, product and creative teams. More than 1 billion people use Instagram from Meta to explore, share and push culture forward. Inspired by our global community, we set out to refresh Instagram’s visual identity to reflect our role as a place for people to express themselves.
May 23, 2022 · Instagram has rebranded with a new identity that draws from the platform’s well-established branding history, while taking significant steps since its last refresh in 2016 – when the brand first moved from its polaroid logo to the well-known pink gradient mark.
