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Launched. As video player: 18 July 2011. As OTT: 20 February 2019. Amazon MX Player (formerly MX Player) is an Indian video streaming and video on demand platform, developed by MX Media & Entertainment. The platform currently operates on an ad-supported model. In 2018, Times Internet acquired a majority stake in MX Player for $140 million.
Jun 6, 2024 · In response to the Indian government’s ban on the popular short-video app TikTok in mid-2020, MX Player also sought to seize the opportunity and launched its own short-video app (called MX ...
May 30, 2024 · The Times Internet-owned video streaming company MX Player is reportedly on the verge of being acquired by the US-based e-commerce giant Amazon, a development that might significantly impact the Indian over-the-top (OTT) sector. Months of speculations and delays culminated in an all-cash acquisition, estimated to be worth just over $100 million.
Jun 6, 2024 · The deal values MX Player at $50-100 million. AP. Amazon has agreed to acquire MX Player as part of its strategy to expand its portfolio in India ’s thriving market for video streaming services. MX Player will add to Amazon's existing video services like Prime Video and MiniTV. The US technology giant is expected to retain the MX Player brand ...
May 29, 2024 · In 2018, Bennett Coleman & Co Ltd (BCCL)-owned Times Internet, acquired MX Player for ₹ 1,000 crore (around $140 million at that time), to mark its entry into video streaming, after a couple of ...
Jun 6, 2024 · Amazon has confirmed buying out some assets of Times Internet owned video streaming platform MX Player. The deal which is being ironed out, values MX Player at almost a tenth of its $500 million ...
Jun 7, 2024 · MX Player was purchased by Times Internet for Rs10bn in 2018. "Amazon to acquire assets from India’s MX Player " was originally created and published by Verdict , a GlobalData owned brand.
