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Artisanal savoir-faire, luxury and contemporary design: the history of Fendi has always been synonymous with elegance and experimentation. It all began in a small boutique in the heart of Rome, founded in 1925 by Adele and Edoardo Fendi.
- Fur Atelier
Evolution without revolution is a key concept in Artistic...
- Fur Atelier
- How and Where Fendi Began
- The Introduction of Karl Lagerfeld
- The Evolution of The Brand
- The Fendi Baguette
- The LVMH Takeover
- The Introduction of Kim Jones
- The Future of Fendi
According to Fendi's official site, Adele and Edoardo Fendi created the fashion house in Rome in 1925. From its inception, Fendi has been known for its luxury and opulence. The brand began by making leather goods, which they're still famous for today. A family business from the beginning, with Adele and Edoardo's five daughters heavily involved wit...
In 1965, Fendi welcomed Lagerfeld to the brand. It was during Lagerfeld's tenure as creative director that the signature double "F" motif was created — which actually stands for Fun Furs, per LVMH's brand book— and that idea came from Lagerfeld himself. While these days, many fashion houses, as well as InStyle, do not support the sale of fur, it wa...
Adele died in 1978, and with that came a shake-up for the brand. Each of her five daughters took over a piece of the fashion house, with Lagerfeld still at the creative helm. The brand continued to evolve and stay at the forefront of luxury fashion, constantly innovating yet staying true to its Italian roots. The 1980s was game-changing for Fendi —...
Perhaps the most well-known of all of Fendi's creations is the Fendi Baguette. The bag, created in the 1990s by Silvia Venturini Fendi, started a revolution in handbags for the fashion house. Celebrities, including Madonna, Naomi Campbell, and others, instantly snatched the bags up. The simple, chic bag came in various options and inspired more ico...
In October 1999, LVMH Moet-Hennesy and Prada struck a joint deal to acquire 51 percent of Fendi, reportedThe New York Times, putting LVMH's chairman Bernard Arnault and Prada chairman Patrizio Bertelli in charge. However, despite the sale, management of the Fendi brand remained with the third-generation Fendi sisters, who own the other 49 percent. ...
Fendi continued its rise through the years, always keeping the Fendi family in control and staying authentically Italian. The Fendi women each had a piece of control of the brand, with all of them keeping the brand's roots tied to the family and to Italy. Silvia Venturini Fendi, Adele and Edoardo's granddaughter, was the one to eventually take over...
Like many other fashion houses, Fendi has had goals to be even more sustainable, using recycled materials and aiming to create less waste. However, unlike Prada, which has vowed to go fur-free, Fendi does not plan to stop using it as a material. In an interview with WWD, the head of image, communications, and environment at LVMH Moët Hennessy Louis...
- Hedy Phillips
Fendi (Italian pronunciation:) is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods.
Sep 21, 2023 · Discover the rich history of Fendi, a luxury fashion brand known for its iconic designs and exquisite craftsmanship. Learn about the brand's origins, key milestones, and its rise to become a global fashion empire.
Apr 22, 2020 · by Neha Tandon Sharma. Fendi, a brand that’s synonymous with fashion has ruled the roost for years and continues to do so. A rich Italian history that began in Rome made its mark all around the world, including the Great Wall of China. It wouldn’t be wrong to say Fendi is a wonder of the fashion world.
- Neha Tandon Sharma
Fendi is an Italian fashion brand well known for the iconic FF ‘Zucca’ logo which was designed in just three seconds by Lagerfeld in a bid to make the brand more ‘young’. In its time, the...
The Beginning of Fendi. The luxury house was founded in Rome in 1925 by Edoardo and Adele Fendi. Starting off with small and medium leather goods, they quickly became known for their handbags with a secret side hustle selling fur goods.
