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Diesel founder Rosso also began purchasing additional fashion companies in 2002, under the parent company Only The Brave, which Diesel was brought under as well. Companies purchased by Only the Brave included Maison Martin Margiela, Viktor & Rolf, Marni, and licensing company Staff International.
Diesel’s milestone years include 1985 (Renzo’s complete acquisition of the company), 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel’s first flagship store on New York City’s Lexington Avenue).
Diesel goes own retail: Diesel flagship stores are opening in New York, London and Rome. During the same year, Diesel opened 12 directly owned stores. 1997: Diesel wins the Grand Prix at...
Sep 28, 2023 · Diesel's distinctive approach to denim set the company apart from the start. The fashion industry took notice of the brand's raw denim, grunge-inspired accoutrements, and provocative marketing campaigns.
By the end of 2000, the company operated more than 120 company-owned or franchised Diesel stores in 80 countries. The company's strong growth&mdash it topped the L 500 billion mark by mid-decade--increasingly brought Diesel and Rosso to the attention of the world's business community.
Oct 28, 2019 · Through his privately-held Only the Brave (OTB) Group, Rosso owns labels including Maison Margiela, Viktor & Rolf and Marni. He has tattooed the famous four Margiela stitches at the nape of his neck and “Only the Brave” on his left inner ankle.
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Jun 2, 2014 · After working for Adriano for a while, Renzo used a loan from his father to buy a 40% holding in the company, which he then changed the name to Diesel. The jeans that were being made were then marketed under the Diesel brand.
