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In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, while the Exxon brand is used only in the United States alongside Mobil. History. Postcards depicting Esso gas stations in Tennessee (left) and Pennsylvania.
ExxonMobil's primary retail brands worldwide are Exxon, Esso, Mobil, with the former being used exclusively in the United States and the latter two being used in most other countries where ExxonMobil operates. Esso is the only one of its brands not used widely in the United States.
Worldwide, ExxonMobil markets fuels, lubricants and chemicals under four brands: Esso, Exxon, Mobil and ExxonMobil.
Jersey Standard became Exxon Corporation in 1972 and in 1999 joined with Mobil Oil Corporation, formerly Socony-Vacuum Oil, to form Exxon Mobil Corporation. Gargoyles, winged horses and tigers As we’ve made changes, mergers, and more, so too have our trademarks, icons and advertising campaigns evolved.
Today we operate in most of the world's countries and are best-known by our familiar brand names: Exxon, Esso and Mobil. We make the products that drive modern transportation, power cities, lubricate industry and provide petrochemical building blocks that lead to thousands of consumer goods.
In 1898 Standard Oil of New Jersey (now Exxon Mobil Corporation) acquired a majority interest in Imperial. In the 1900’s, Standard Oil of New Jersey started marketing its products under the brand name ‘Esso’, which is the phonetic pronunciation of the initials ‘S’ and ‘O’ in Standard Oil.
Exxon Mobil is a major manufacturer of basic petrochemicals, such as olefins, aromatics, and polyethylene and polypropylene plastics. The company supplies refined products to more than 40,000 service stations operating under the brand names Exxon, Mobil, and Esso.
