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      • In fact, the success of “Gangnam Style” is considered a major catalyst in the “Korean wave”, or “hallyu”, a term describing the recent proliferation of Korean culture internationally – something the South Korean government has been attempting to push through music and media since the 1990s.
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  2. According to the news agency Agence France-Presse, the success of "Gangnam Style" could be considered as part of the Korean Wave, a term coined by Chinese journalists to refer to the significant increase in the popularity of South Korean entertainment and culture since the late 1990s.

  3. Jul 15, 2022 · In fact, the success of “Gangnam Style” is considered a major catalyst in the “Korean wave”, or “hallyu”, a term describing the recent proliferation of Korean culture internationally ...

    • 3 min
    • What Is Hallyu Wave (Korean Wave)?
    • Why Is Hallyu Wave Popular?
    • History of The Hallyu Wave
    • Continuance of Hallyu
    • Korean Government on Hallyu
    • What’s The Future of Hallyu like?
    • The Hallyu Effect in South Korea Today
    • Wrap Up

    Hallyu is considered to be one of the largest Korean exports as this also means exporting South Korea’s popular culture, which makes South Koreaunique. No other country in the world is as dedicated to making its pop culture one of its leading exports as Korea is, making Hallyu its “soft power.” They want Hallyu to be the leading popular culture exp...

    Initially, Hallyu reached Japan and mainland China, and after that, it spread to other countries in East Asia and Southeast Asia. These days, especially after K-pop, BTS, Parasite, and Squid Game, Hallyu is beginning to gain popularity worldwide. It is one of Asia’s most significant cultural sensations today and has boosted South Korea’s economy by...

    Hallyu didn’t just happen overnight and certainly didn’t occur recently. Here are some facts about the history of Hallyu.

    Hallyu has continued to grow and become known globally. Today, Hallyu is not only popular in Asian countries, but it has also invaded the majority of the countries in the world. Here are the major reasons why Hallyu continues to gain global recognition and popularity.

    K-pop culture and the Korean Wave have flourished largely, thanks to the Korean government for allocating resources to these cultural industries. Even events like the 2018 PyeongChang Winter Olympics helped push the Korean Wave forward.

    Well, for starters, it mostly looks like it will be bright, and the Hallyu Wave will keep on expanding around the world. However, there will also be challenges present for Hallyu to continue as a profitable export. There needs to be continuous innovation in music, movies, and dramas to keep audiences excited. Also, the leaders behind Korean Wave ne...

    Just ten years ago, many people, especially in Western countries, seemed to know little about South Korea besides Korean War. Furthermore, they may not even have been able to differentiate which country is which!

    Have you heard of the term Hallyu before? Is it among the reasons why you started learning Korean? Who are your favorite Hallyu stars? Let us know in the comments below! Also, if you are interested in deep diving further into popular culture in Korea and Korean culture, don’t forget to look up our articles on K Pop, Korean TV dramas, and Korean mov...

  4. en.wikipedia.org › wiki › Korean_WaveKorean Wave - Wikipedia

    The Korean Wave or Hallyu ... As part of Park's development plans, ... The release of "Gangnam Style" helped push K-pop into mainstream Indian culture.

  5. Jul 3, 2016 · There has been a tremendous cultural boom around the world known as the "Korean Wave" and youth everywhere are drawn to the vitality of Korean music and film. Koreans have patted themselves on the back for this achievement, boasting that Americans now like "Gangnam Style."

  6. Feb 16, 2018 · They call it Hallyu, the Korean wave: the idea that South Korean pop culture has grown in prominence to become a major driver of global culture, seen in everything from Korean dramas on Netflix...

  7. Dec 28, 2012 · K-pop is part of the Korean wave: the popular culture movement also known as hallyu (encompassing music, films, soaps, video games and cartoons), which has been growing in popularity and...