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      • "Gangnam Style" is a single released by South Korean rapper Psy on July 15, 2012. It achieved widespread international recognition and became the most viewed YouTube video, becoming the first video to gain a billion views on December 21, 2012. "
      en.wikipedia.org/wiki/Gangnam_Style_in_popular_culture
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  2. Gangnam Style. " Gangnam Style " ( Korean: 강남스타일, IPA: [kaŋ.nam sɯ.tʰa.il]) is a K-pop song by South Korean rapper Psy, released on July 15, 2012, by YG Entertainment as the lead single of his sixth studio album, Psy 6 (Six Rules), Part 1 ( Ssai Yukgap Part 1 ). The term "Gangnam Style" is a neologism that refers to the nouveau ...

  3. Jul 15, 2022 · From the “Harlem Shake” to “Party Rock Anthem”, digital platforms ushered in a new era of publicity – and virality. On July 15, 2012, South Korean singer and rapper Psy broke onto the ...

    • 3 min
  4. Jul 15, 2022 · The very nature of ‘Gangnam Style’ itself – lyrics almost entirely in Korean, the video deliberately designed to tickle the internet’s meme-making abilities – likely made it easier for western...

    • Setting The Stage
    • A YouTube Sensation
    • ‘Gangnam Style’ Parodies and Cultural Impact

    Psy had written “Gangnam Style” with the idea of parodying the flamboyance, narcissism, and ostentatious wealth he felt had become prevalent in the newly rich country – epitomized by the youth who hung around the ultra-rich district of Gangnam, known locally as the Beverly Hills of Seoul. Ironically, Psy was from the area himself. Born Park Jae-sun...

    Shot in a mere 48 hours, “Gangnam Style”’s music video was stuffed with a host of well-known South Korean celebrities to ensure local success. Seven-year-old Hwang Min-woo, whose dancing had proved a sensation on TV talent shows, was brought in to add his distinctive moves along with comedian and TV host Soon Jae-suk (who dances alongside Psy in a ...

    As momentum built, parodies of the dance swept across the world. The British Army and Thai Navy filmed their versions, while celebrities and politicians from countries as diverse as Pakistan, Mexico, Australia, Brazil, and Germany performed it on regional television. Flash mobs of thousands attempted recreations in California, New York, Sydney, Par...

    • Paul Bowler
    • 4 min
  5. Now, we see K-POP groups like BTS selling out stadiums in the US. However, Gangnam Style was absolutely EVERYWHERE in the year that it came out, the first K-pop song of its time to crossover into mainstream culture, radio and YouTube presence. Memes as pop art: While Gangnam Style obviously wasn't "the original meme", you could argue it was one ...

  6. Jul 12, 2022 · "My one good job, helping K-pop, was changing the rules of Billboard," Psy told AFP during an interview in May, pointing to the popularity of Korean acts on YouTube. - 'Authentic, original, unique' - 'Gangnam Style' shook South Korea too, becoming the country's biggest cultural export and a source of national pride overnight.

  7. Jul 15, 2022 · Psy's "Gangnam Style" was the first-ever YouTube video to hit the Billion Views Club and remains one of the 10-most viewed YouTube videos of all time. We look back on the song's tenth anniversary.