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Souq.com has transitioned to Amazon.ae, offering a fast and rich browsing experience, accurate search results, trusted product reviews, and more. You can shop in Arabic, pay in AED, and enjoy free next day delivery on orders above AED 100.
Amazon.ae offers low prices on a wide range of products, from electronics and fashion to home and personal care. Shop by budget, category, deal, or brand and enjoy free delivery, coupons, and Prime benefits.
With the acquisition, Souq.com became a subsidiary of Amazon, acting as Amazon's arm into the Arab world. In May 2019, Souq.com UAE became Amazon.ae, and in September of the same year Amazon launched the Amazon DSP in the UAE. In June 2020, Souq.com KSA became amazon.sa.
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Mar 30, 2017 · Amazon bought Souq.com, the largest ecommerce platform in the Middle East, in 2017 for $650 million. The deal gave Amazon access to customers, merchants, logistics, payment gateway and digital strategy in the region.
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Mar 28, 2017 · Amazon to Acquire SOUQ.com. SEATTLE-- (BUSINESS WIRE)--Mar. 28, 2017-- Amazon (Nasdaq:AMZN) today announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East.