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One of the most famous shapes in the world is the iconic contour fluted lines of the Coca‑Cola bottle. Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising.
The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, the Coca-Cola Company was represented by their general counsel to launch a competition among its bottle suppliers as well as any competition entrants to create a new bottle ...
Oct 2, 2023 · The Coca-Cola brand has exhibited a rich history in the evolution of its Coca-Cola glass bottle. Take a look at the iconic designs over a period of 120 years. Undoubtedly, Coca-Cola has won the battle against its competitors to create the world's instantly recognisable Coca-Cola glass bottle.
In 1906, Coca-Cola took a bold step forward. The company embraced a design as innovative as it was utilitarian: the Hutchinson bottle. This new bottle wasn't just a vessel for the beverage—it was an instrument of engagement, an example of tactile marketing long before the term was coined.
Nov 7, 2015 · With its fluted glass and shapely design, the classic Coca-Cola bottle is a worldwide icon. Even without the label, you can immediately identify it with the brand—which is exactly what...
Dec 1, 2017 · History of The Coca-Cola Bottle: 1899, 1900, 1915, 1916 and 1957. The Story of the Coca-Cola Bottle: One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle.
Jun 18, 2015 · This year marks the 100th anniversary of the iconic Coca-Cola bottle, packaging that is just as recognizable as the logo or product itself.
