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   upmarket

   /ˌʌpˈmɑːkɪt/

   adjective

   • 1. relatively expensive and designed to appeal to affluent consumers: "an upmarket ski resort"

   adverb

   • 1. towards the more expensive or affluent sector of the market: "the pub seems to have forgotten its local community in a quest to go upmarket"

   Scrabble Points: 16

   • U

     1

   • P

     3

   • M

     3

   • A

     1

   • R

     1

   • K

     5

   • E

     1

   • T

     1

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