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Amul is an acronym (Anand Milk Union Limited) of the Indian Multinational cooperative society named Gujarat Milk Marketing Federation based in Anand, Gujarat. [2] [3] It is under the ownership of Gujarat Cooperative Milk Marketing Federation Limited, Department of Cooperation, Government of Gujarat.
Amul is India's largest food product marketing organisation with annual turnover of US$ 7.2 billion. It procures milk from 3.64 million milk producer members and exports dairy products to many countries.
- 3.64 Million
- 1973
- 18,600
Learn how Amul, the largest dairy cooperative in the world, was born in 1946 to stop the exploitation by middlemen and inspired by the freedom movement. Discover the three-tiered structure of the Amul Model and its impact on India's milk production and consumption.
Learn about the history, products, success and failure of AMUL, India's largest milk producing cooperative. This essay covers the origins, achievements, challenges and future prospects of AMUL as a brand and a business.
Jul 6, 2021 · Learn about Amul, the Indian dairy cooperative society that started the White Revolution and became a global brand. Find out how Amul was founded, how it operates, and what factors contributed to its success.
- R.S. Sodhi (30 Jun 2010-Present)
- Verghese Kurien, Tribhuvandas Kishibhai Patel
- December 14, 1946
- Anand, Gujarat
History. Milk, The inspiration behind a revolution. Over seven decades ago the life of a farmer in Kaira was very much like that of farmers anywhere else in India. His income was derived almost entirely from seasonal crops. Many poor farmers faced starvation during off-seasons.
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat. Founded in 1946, the brand is today managed by the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) which is jointly owned by about 3 million milk producers in the state.
