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  2. Need more keyword ideas? From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics.

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    • What Is Keyword Research?
    • Why Is Keyword Research Important?
    • How to Do Keyword Research
    • Prework: Spreadsheet Set Up
    • Step 1: Keyword Discovery
    • Step 2 – Analyzing and Choosing The Best Keywords
    • Step 3: Putting It Together in The Spreadsheet
    • Step 4: Making The Final Keyword Choices
    • Recap: Keyword Research Checklist
    • Keyword Research Resources

    Keyword research refers to the process of discovering what search terms your target audience is entering in search engines to find businesses and websites like yours. By optimizing your content for those keywords, you are more likely to appear insearch engine results. You can use keyword research to discover universal, national, or global topics th...

    Keyword research is a critical skill for any digital marketer. Not only do they need to know how to develop a good keyword list for PPCand SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing. If you want your audience to find your website—whether it’s y...

    Wondering how to conduct keyword research? The good news is that there are many methods and tools you can use for keyword research. We’ll outline some of those methods and tools below, as well as our best keyword research tips, so you can pick and choose what works best for you.

    The first thing you will want to do is set up a spreadsheet to record your data. I’ve set up abasic spreadsheetthat you can access. You can add or delete columns as you wish in order to match your keyword research needs. The columns included are as follows. 1. Keyword 2. GAKT – Competition (Google Ads Keyword Planner) 3. GAKT – Global Monthly Searc...

    The first phase of keyword research involves coming up with new keyword ideas. Sometimes this is the most difficult part of the process as many people unfamiliar with keyword competition will select very broad target words such as pizza, hotel, or Los Angeles. Others will pick obscure phrases that no one will likely search together such as “SEO + l...

    Now that you have a base spreadsheet to use for keyword data entry, let’s look at what’s next. I want to show you some ways to get even more data about each keyword and further narrow down your results. Please note that this data will take a bit of time to compile, so you might want to run through the keyword list and remove any obvious ones that y...

    The final part of the process is taking the spreadsheet and interpreting the data. I like to use Conditional Formatting in Excel to highlight cells a certain color based on the numerical value in the cell. You simply highlight the cell range you want to compare, then go to Conditional Formatting > New Rule. Select the 3-Color Scale Format Style, an...

    My suggestion when making the final choice of keywords is as follows: 1. If your website is commercial (offering products or services), go with keywords that seem to have the most commercial intent based on the currently ranking websites. If your website is informational (blogs come to mind), go with keywords that have the most informational intent...

    There’s a lot of information in the previous sections. To make your job easier, here’s a handy checklist you can use to ensure you’re following each step. Feel free to copy and print it out. It’s a useful template for all of your keyword research projects!

    Do you want to delve even deeper into keyword research? Here are some resources with a plethora of keyword research tips: 1. A New Way to Do Keyword Research: This article and video walk you through another way to complete keyword research. 2. SEO Unlocked: Keyword Research Part 1: In this video, I walk you through the basics of keyword research. 3...

  3. Ubersuggest 7.0: The Ultimate Keyword Research Tool. Discover high-value keywords. Run In-depth SEO technical audits. Track SEO keyword rankings. Get tailored SEO recommendations. Steal your competitors' best tactics. Find 1000s of backlink opportunities. And more! Create free account. 100% Free. No credit card required.

  4. Determining which keywords you should optimize for can be difficult. Learn here the ins and outs of keyword rankings so you can dominate the SERPs.

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  5. Step 5: Focus on keywords you can rank for. If your site has little to no rankings, little to no backlinks, or barely any SEO traffic then I need you to filter the keywords in the keyword ideas list. Click on the “page 1 ranking potential” button. Enter your domain name and click on the right arrow button.

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  6. Learn the fundamentals of keyword research. From how to find keywords, to picking to right ones to even ranking on Google.

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