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innocent drinks is a UK-based company that makes smoothies, juices and other drinks from natural ingredients. It is a certified B Corp that supports good causes and runs a sustainable factory called the Blender.
- a bit about us
We started innocent back in 1999 with a dream to make it...
- things we make
Ever since we first started selling smoothies at a music...
- things we do for people
That's why we help the world's hungry through the innocent...
- things we do for the planet
Here at innocent, we’re big fans of this planet we’re...
- fancy a job
innocent started with our three founders and a simple...
- bubbles
bubbles - home [www.innocentdrinks.co.uk]
- a bit about us
Innocent Limited, trading as Innocent Drinks, is a British-based company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company.
innocent drinks is a UK-based company that makes smoothies, juices and other drinks with natural ingredients. It also has a mission to do good for people, communities and the planet, and is certified as a B Corp since 2019.
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Ever since we first started selling smoothies at a music festival in 1999, we've been on a mission to make it easy for people to do themselves some good. We get our hands on the tastiest fruit and veg we can find, stick it in a bottle and never add any nonsense like sugar or concentrates.
Apr 8, 2018 · Their idea for Innocent was to make smoothies entirely from natural, fresh fruit, without resorting to the use of cheaper concentrates and any preservatives. And the firm would give 10% of...
Feb 23, 2022 · The Advertising Standards Authority ruled that Innocent's ads implied buying its products would have a positive environmental impact, which was not the case. The ads showed animated characters encouraging people to "get fixing up the planet" with Innocent drinks, but did not show the full life cycle of its single-use plastic bottles.
Apr 8, 2018 · It was smoothie brand Innocent's first big breakthrough, and the three founders realised they had to do whatever it took to make it a success. Even if that meant a bit of subterfuge.
