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  1. www.facebook.com › business › toolsMeta Pixel: Measure, Optimize & Retarget Ads on Facebook &...

    Add a piece of code to your website that lets you measure, optimize & retarget audiences for your ad campaigns on Facebook & Instagram. Get started.

  2. www.facebook.com › ads › managerLog into Facebook

    You must log in to continue. Log into Facebook to start sharing and connecting with your friends, family, and people you know.

  3. www.facebook.com › business › helpHow to Set Up and Install the Meta Pixel - Facebook

    In this article, we'll cover how to set up a Meta Pixel on your website. To learn more about the pixel before getting started, check out the benefits of installing a Meta Pixel. There are 2 steps to set up a pixel: Create your pixel and set up the pixel base code on your website.

  4. www.facebook.com › government-nonprofits › blogThe Facebook Pixel: What It Is And How To Use It

    Feb 5, 2021 · How the Facebook pixel works. Once you’ve set up the Facebook pixel, the pixel will activate when someone takes an action on your website, including visiting your website. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager.

  5. web.facebook.com › help › 1604282442927573Add Your Facebook Pixel | Facebook Help Center | Facebook

    Manage tagging for your Facebook Page. Log into your Facebook account.

  6. en-gb.facebook.com › business › helpHow to set up your Meta pixel with a business portfolio - ...

    The Meta pixel is a piece of code that's put on a business's website that logs conversion events by people on a particular page. The data captured by the pixel can help you build audiences and inform insights about how people interact with your website.

  7. developers.facebook.com › ads › blogOfficial Facebook Pixel Plugin for WordPress, Drupal, and Joomla

    Jun 21, 2019 · We recently revamped our official Facebook pixel plugin for WordPress, Drupal, and Joomla. The Facebook pixel plugin, available for download, allows website owners to easily manage the Facebook pixel on their website. What You Can Do with the Official Facebook Pixel Plugin

  8. developers.facebook.com › docs › meta-pixelGet Started - Meta Pixel - Documentation - Meta for Developers

    Get Started. The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website. It relies on Facebook cookies, which enable us to match your website visitors to their respective Facebook User accounts.

  9. www.shopify.com › blog › 72787269-relax-advertising-on-facebook-just-got-a-lot-easierHow To Set Up and Use Meta Pixel (Formerly Facebook Pixel)

    Jun 6, 2024 · In February 2022, the Facebook Pixel changed its name to the Meta pixel and can be used for both Facebook and Instagram advertising. Use this guide to learn more about what the Meta pixel is, how to create a pixel, and different ways to use a pixel to improve conversions and drive ROI for your ads.

  10. en-gb.facebook.com › business › toolsMeta pixel: Measure, optimise and retarget ads on Facebook and...

    Add a piece of code to your website that lets you measure, optimise and retarget audiences for your ad campaigns on Facebook and Instagram.