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  1. www.iupindia.in › Marketing_ManagementMarketing Management | Journals | Books and Articles

    The IUP Journal of Marketing Management. ISSN: 0972-6845. A 'peer reviewed' journal indexed on Cabell's Directory, and also distributed by EBSCO and Proquest Database.

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      IUP Publications (A Division of The ICFAI Society) # 52,...

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      IUP - Marketing Management | Journals | Books and Articles

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      International Relations provides informative insightful and...

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      Arts and Humanities journal contain cutting edge research...

  2. www.iupindia.in › 1402 › Marketing ManagementThe IUP Journal of Marketing Management - iupindia.in

    The IUP Journal of Marketing Management. Feb'14. Focus. Financial services could enable the poor to leverage their initiative, enhancing the process of building income, assets and economic security which is necessary for inclusive economic growth. more... Articles. Service Quality in Healthcare Sector: An Exploratory Study on Hospitals.

  3. www.iupindia.in › ijmm_auinforThe IUP Journal of Marketing Management

    Learn how to prepare and submit your paper for publication in the IUP Journal of Marketing Management, a peer-reviewed academic journal. Find out the formatting, referencing, and submission requirements and contact details.

  4. papers.ssrn.com › sol3 › papersSocial Media Marketing and Brand Equity: A Literature Review

    May 21, 2018 · This paper published in The IUP Journal of Marketing Management explores the relationship between social media marketing and brand equity. It proposes a framework based on available literature and discusses the implications for marketers.

    • Ishtiaq Hussain Qureshi, Syed Zeeshan Zahoor
    • 2018

  5. papers.ssrn.com › sol3 › papersIn-Store Shopping Environment and Impulsive Buying with ...

    Oct 10, 2018 · Jhawar, Nidhi and Kushwaha, Vivek S, In-Store Shopping Environment and Impulsive Buying with Special Reference to Indore City (February 26, 2018). The IUP Journal of Marketing Management, Vol. XVII, No. 1, February 2018, pp. 25-37, Available at SSRN: https://ssrn.com/abstract=3255483

    • Nidhi Jhawar, Vivek S Kushwaha
    • 2018

  6. papers.ssrn.com › sol3 › papersFactors Influencing Online Shopping: An Empirical ... - SSRN

    Dec 7, 2012 · The IUP Journal of Marketing Management, Vol. XI, No. 4, pp. 51-65, November 2012. Posted: 7 Dec 2012. Shahir Bhatt. Independent; Nirma University. Amola Bhatt. L J Institute of Management Studies (LJIM) Date Written: December 6, 2012. Abstract.

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  8. journalsearches.com › journalThe Iup Journal Of Marketing Management - Journal Searches

    The details of the iup journal of marketing management in 2024 like Impact Factor, Indexing, Ranking, acceptance rate, publication fee, publication time.